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BizReport : White Papers : Retail

5 Things Your Franchise Needs to Market Locally and Maintain Brand Control

When it comes to helping franchisees build their business on a local level, few tools can match the power of email marketing. Discover easy-to-follow advice for putting your program into action to help your franchise succeed. This guide walks through a 5-point checklist to help you measure the success of your email marketing strategy.

  1. Local Reach
  2. Brand Control
  3. List-Building Tools
  4. Localized Reporting
  5. Support and Coaching

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