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5 Imperatives for Real Consumer Health Engagement

People are more than their condition or disease. They are moms, dads, and caregivers. They are professionals, unemployed, or retired. That's why health care needs to take into account all of the factors that make up a person's total life and social context, not just the injury or illness they are battling.

Based on more than five million consumer interactions, we've identified five key imperatives to get to real engagement:

  • It's about them, not about you.
  • Technology optimizes human intervention.
  • The goal is action – not simply interaction.
By adopting this approach, organizations looking to truly transform their engagement and savings results will flip the consumer engagement model on its head – allowing them to reach the entire population rather than small subsets. Download the article to learn more.

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