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BizReport : White Papers : Sales & Marketing

5 Best Practices for Increasing Earned Media

The fact is, social marketing campaigns on Facebook are not all created equal. Campaign types that attract high user activity and entry rates are not always the same campaign types that inspire users to share with their friends.

This report surfaced a number of actionable results for social marketers, including the types of social marketing campaigns that tend to get the highest participation rates, the different campaign types that get the highest sharing rates, and the common thread among campaign types that generates the most sharing with friends on Facebook, creating valuable earned media along the way.

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