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BizReport : White Papers : Sales & Marketing

3 Pillars of Online Customer Communities

How Strong is the Foundation of Your Customer Community?

More businesses are investing in customer communities, but great community strategy doesn't come easy. Shaky foundations are all too common and carry many revealing symptoms. Poor participation rates, infighting and increased off-topic discussions to name a few. 

This ebook looks at the three foundational pillars: Sales, Support and Social. Learn how you can leverage them to create a healthy and thriving customer community. 

Table of Contents 

  • Introduction P.03
  • The Sales Pillar P.07
  • The Support Pillar P.13
  • The Social Pillar P.17
  • Creating the Right Kind of Conversation P.18
  • Conclusion P.19

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