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BizReport : White Papers : Information Technology

2014 Media Growth Study - An Excerpt

Produced in partnership with JEGI, this report is built around a survey of over 339 executives (79% C-level) in addition to a number of interviews to provide context around the numbers. 

This 23-page report is primarily focused on the question of growth; how are media companies evolving, investing and acquiring to position themselves for growth over the next 12-24 months?

Key areas of inquiry include;

  • What are the top drivers of growth?
  • Which systemic barriers are the greatest challenge to growth?
  • What are the internal barriers?
  • What kinds of company are they targeting?
  • What value are acquisitions targeting - profit or innovation?
  • How are new product ideas sourced?
  • What is most likely to derail a new product effort?

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