BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

2011 B2B Marketing Advanced Practices Handbook -- Free Excerpt

The path to achieve this goal is not always clear, which is why they have developed a comprehensive B2B Marketing methodology to guide you through a step-by-step process that will elevate Marketing effectiveness from lead generation all the way through sales conversion. In this handbook, they will walk you through establishing a detailed B2B Marketing strategy to propel your contribution to sales pipelines and revenues. But first, they must understand what has changed in B2B Marketing, what has caused these changes, and why they affect the way they must execute B2B Marketing going forward.

Sign up for the MarketingSherpa B2B Marketing newsletter to receive case studies and how-to articles.

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/2011_b2b_marketing_advanced_practices.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.