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Beyond Marketing
White Papers FREE to qualified professionals
No hidden or trial offers, and no purchase necessary. Publications are absolutely free to those who qualify.
Browse through our extensive list of white papers by industry, title, or geographic eligibility to find the titles that best match your skills and interests. Simply complete the application form and submit it.
Forrester: Understanding Responsive Design
Learn how to simplify your mobile strategy and deliver engaging, consistent experiences across devices with the 7 benefits of responsive design. >>
eConsultancy: Conversion Maximization Expert
Learn the three qualitative steps of the CMx workflow. >>
How to Create a Data-Driven Dynasty
In this paper, you will be introduced to a new digital governance framework and maturity model that will help you in establishing a best-in-class digital analytics practice and data-driven culture at your organization. >>
Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance
Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles. >>
Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer
An initiative to explore where and how Mobile Relationship Marketing (MRM) is being embraced across multiple industries. >>
10 Metrics for 2013 Marketing Success
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity. >>
17 SEO Myths You Should Leave Behind in 2013
Prepare for a strong 2013 by debunking these SEO myths. >>
20 Marketing Trends & Predictions for 2013 & Beyond
What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. >>
How to Newsjack Your Way Into the Media
A free excerpt from David Meerman Scott's hit book "Newsjacking". >>
Definitive Guide to User Management
This guide explores effective user management strategies and walks through best practices and case studies. >>
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