BizReport : Viral Marketing

Viral Marketing

Friday, November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to share it, helping the advertiser to reach more people in a faster manner. >>

Tuesday, November 26, 2013

Study: Video views booming, advertisers losing in measurement

Video views continue to accelerate, but new data out from BrandAds indicates most video advertisers still don't have the best tools to measure and analyze their video campaigns. According to the study more than half of video marketers believe they do not have the proper tools to make the most of their video campaigns. >>

Thursday, October 24, 2013

40% of most-shared Instagram videos are from brands

Recent research has shown brands are barely visible within YouTube's top 5,000 publishers, but when it comes to Instagram video new data released this week by Unruly found that a large percentage of the 1,000 most-shared Instagram videos in September came from brands. >>

Wednesday, October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are influencing some mobile purchases, as well. >>

Monday, October 14, 2013

Platform crosses platforms to better engage

Video holds a lot of potential for brands - the ability to create unique content and engage through interactive messages are two top points. One platform takes video farther, by delivering video through social networks as well as email and by serving highly relevant content, targeted by location, user generate data and social networks. >>

Wednesday, September 18, 2013

How consumers are engaging and how brands an capitalize with video

Television viewers aren't waiting for Prime Time this television season. Or, at least, they aren't only waiting for Prime Time. A growing number are watching online or via mobile device and while they're watching, they are connecting with the social spheres. >>

Wednesday, August 28, 2013

How personalization is smartening up video

For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted. >>

Friday, August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how: >>

Thursday, July 25, 2013

Study: Video pushing older American's purchasing power

When it comes to engaging older Americans, video may be the best bet of many brands. New data out from a Google/Ipsos MediaCT study finds that 75% of Boomers and 68% of Seniors take some kind of action after seeing an online video clip. >>

Wednesday, July 24, 2013

Unruly: Video shares up 7% since Q1

Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April. >>

Friday, July 19, 2013

Video Ad Roundup: Platforms pushing video in new ways, to new users

A trio of new tools and partnerships may help brands better engage with video to worldwide consumer bases. Here's how: >>

Wednesday, July 17, 2013

engajer to push content through Facebook

This week marks a new offering from interactive video hub engajer - a tool that will push branded video presentations through the Facebook network. The new tool will allow both consumers and brands to share 'engajers', or interactive video presentations, into their Facebook pages. >>

Friday, July 12, 2013

Video pushing consumer interest, releases to help brands connect

New data out from Ooyala, covering the first quarter of 2013, indicates that more and more video is pushing through mobile devices. According to the Global Video Index (Q1 2013) the mobile/tablet share of video views increased by 19% through the quarter; mobile viewers spent more than half their time watching long-form video content. >>

Wednesday, July 10, 2013

Unruly: Stop pushing funny, it's not working

For content to go viral it has to be funny, right? Not really. At least according to new data out from Unruly. According to the video tech hub's research branded content is more likely to 'go viral' if developers aren't trying to be funny. >>

Tuesday, July 02, 2013

Unruly, Solve Media products to push ads into new territory

Magna Global has released their latest forecast, predicting in part that the global ad-spend will see a slight decline through the end of 2013, growing to nearly $490 billion; while that is technically a 4% decrease (Year over Year) from 2012 sales, the better news is that the ramp toward the end of 2013 should push strong growth into 2014 (6% increase). >>