BizReport : Viral Marketing

Viral Marketing

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Monday, December 11, 2006

Coke Taps YouTube-sters for Campaign

Add another big-name brand to the scions of those tapping user content for new campaigns. The Coca-Cola company has turned part of their holiday campaign to the amateur videographers on YouTube. >>

Thursday, November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Thursday, November 16, 2006

Meet Ms. Dewey, the New Face of MSN

Ms. Dewey may be an avatar, but she is beautiful, witty and a little quirky. She’s the eye-pleasing front end of a new search interface from MSN. >>

Tuesday, November 14, 2006

Buick Uses Tiger Woods in Viral Marketing Video

What do you get if you combine Tiger Woods with the 2008 Buick Enclave crossover and a shaky camera angle? An obvious attempt at viral marketing. >>

Monday, October 09, 2006

ABC Employs Live Actors In Viral Campaign

Television company ABC is reportedly employing real people to get a viral campaign on track that's promoting its recently launched show Six Degrees. Good looking, well dressed young actors are hired to slip handwritten notes to people in public places, inviting them to contact them online. >>

Friday, October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Thursday, October 05, 2006

GUESS Watches' viral campaign attracts over 45,000 registrations worldwide

A GUESS Watches campaign called 'Faces to Watch' has attracted over 45,000 online registrations from all over the world and surpassed 100,000,000 hits since its launch in August. The campaign is a contest that searches for a new male and female face for the GUESS Watch brand. >>

Tuesday, October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. >>

Monday, October 02, 2006

ING Direct Launches Viral Campaign Targeting Home Owners

ING Direct, the bank headquartered in Wilmington Del., has launched its first viral campaign targeting first time home buyers. >>

Wednesday, September 27, 2006

RBC Records Takes Viral Marketing To Prison

RBC Records is using a very creative viral marketing technique to promote an Arizona based group's label; it's sending promotional material of a band made up of ex cons to several dozen of the band's friends in prison every two weeks, hoping the group's popularity catches on. >>

Tuesday, September 26, 2006

Levi Adds Buzz to Buttocks

Levi’s has jumped on the viral marketing bandwagon and has launched a new campaign with viral marketing specialists Personiva. Using the latest techniques in the viral marketing textbook, the company offers consumers not only the chance to create their own advertisements online on a Levi website, but an incentive for doing so. >>

Thursday, September 21, 2006

Arctic Monkeys Break The Mould On Marketing Strategy

Music executives from all over the world are gathering together in Berlin’s International Congress Center for the 18th Popkomm international business platform for music and entertainment. >>

Tuesday, September 19, 2006

Travel Tips Online

Marketers have now another growing territory to spread their word. Social networking is becoming one of the latest innovations in the online travel world, allowing people to enter in contact directly with locals or other travelers with similar tastes and interests. >>

Monday, September 18, 2006

Internet Social Network Takes Off In Japan

Membership in Japanese internet social networks has climbed from 3.99m in September 2005 to 7.16m by the end of March 2006. According to the Japanese Ministry of Internal Affairs and Communications, this figure is expected to grow in March 2007 to 10m. >>

Thursday, September 14, 2006

Is Viral Marketing A Cure?

Marketers are combining traditional word-of-mouth promotions with the internet, where viral marketing turns a social network into a digital grapevine. In this way news of experiences relating to a brand spreads quickly through the digital world. >>

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