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BizReport : Viral Marketing

Viral Marketing

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Wednesday, August 28, 2013

How personalization is smartening up video

For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted. >>

Friday, August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how: >>

Thursday, July 25, 2013

Study: Video pushing older American's purchasing power

When it comes to engaging older Americans, video may be the best bet of many brands. New data out from a Google/Ipsos MediaCT study finds that 75% of Boomers and 68% of Seniors take some kind of action after seeing an online video clip. >>

Wednesday, July 24, 2013

Unruly: Video shares up 7% since Q1

Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April. >>

Friday, July 19, 2013

Video Ad Roundup: Platforms pushing video in new ways, to new users

A trio of new tools and partnerships may help brands better engage with video to worldwide consumer bases. Here's how: >>

Wednesday, July 17, 2013

engajer to push content through Facebook

This week marks a new offering from interactive video hub engajer - a tool that will push branded video presentations through the Facebook network. The new tool will allow both consumers and brands to share 'engajers', or interactive video presentations, into their Facebook pages. >>

Friday, July 12, 2013

Video pushing consumer interest, releases to help brands connect

New data out from Ooyala, covering the first quarter of 2013, indicates that more and more video is pushing through mobile devices. According to the Global Video Index (Q1 2013) the mobile/tablet share of video views increased by 19% through the quarter; mobile viewers spent more than half their time watching long-form video content. >>

Wednesday, July 10, 2013

Unruly: Stop pushing funny, it's not working

For content to go viral it has to be funny, right? Not really. At least according to new data out from Unruly. According to the video tech hub's research branded content is more likely to 'go viral' if developers aren't trying to be funny. >>

Tuesday, July 02, 2013

Unruly, Solve Media products to push ads into new territory

Magna Global has released their latest forecast, predicting in part that the global ad-spend will see a slight decline through the end of 2013, growing to nearly $490 billion; while that is technically a 4% decrease (Year over Year) from 2012 sales, the better news is that the ramp toward the end of 2013 should push strong growth into 2014 (6% increase). >>

Thursday, June 27, 2013

Tapjoy: Small screen influencing big screen viewing

The top shows at the box office aren't just getting those high grossing numbers from PC-based users or word of mouth. According to one new report, even smaller screens are influencing how movie watchers pick their flicks. >>

Tuesday, June 18, 2013

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set. >>

Monday, June 17, 2013

Platforms hope to push interactivity

A new video lab and new platform integrations are setting up to help online businesses better tap into consumers' need for interactivity. Here's how: >>

Monday, June 10, 2013

Mixpo: Expect even more multi-screen campaigns

Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad agencies are already pushing multi-screen campaigns to their consumer base. >>

Thursday, June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile. >>

Friday, May 31, 2013

Telly's new discovery app creates deeper social video experience

In the social space, advertising and video content is all about the experience. Seamless viewing, and intuitive sharing options are key, and a new offering from Telly should help brands capitalize on both. Called the Social Video Discovery App, the platform is set up to create a deeper video experience for Android tablet users. >>

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