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BizReport : Viral Marketing

Viral Marketing

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Friday, May 09, 2014

Using celebrities won't guarantee your ads go viral

What do the four most-shared Super Bowl ads have in common? None of them contain a celebrity. Instead the most-shared ads were those that promoted emotional responses from the audience. >>

Tuesday, April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints. >>

Monday, March 31, 2014

How mobile is pushing video

Viewers may have shifted how they watch not only television but online content, but for brands and content developers, there is still a lag between putting clips up online and finding the right viewers. >>

Thursday, March 13, 2014

Animoto: People want product videos

There is always buzz about the latest movie trailer or a particularly funny practical joke caught on video. But did you know there is also demand for product videos? That is the takeaway from new Animoto data which indicates most people are swayed to make purchases after seeing product demo clips. >>

Tuesday, March 11, 2014

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe. >>

Monday, February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether the ad was started and seen by an actual viewer/consumer. It also determines to the quartile how long the ad was in view, if it was muted and if it was full-screen. >>

Tuesday, January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the equation for brands and businesses planning to advertise during Super Bowl Sunday. >>

Monday, January 13, 2014

Study: Second-screeners watch on multiple devices at once

Ever wonder how engaged mobile video viewers are when they are watching? We may not be able to answer that question precisely - yet - but new data out from the CEA and NATPE indicates that while mobile viewers are watching via mobile, most (79%) are also watching television programming. What are they watching on these devices? >>

Monday, January 06, 2014

Top 3 video trends to watch

Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a simple beast to corral because what works for Product A doesn't for Campaign B or Brand C. One expert weighs in on three trends she believes will help brands excel at video in 2014. >>

Thursday, December 26, 2013

Experts: Look for video ad buys, content to change in 2014

More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting to see what two experts believe will change in 2014. >>

Friday, December 13, 2013

What to expect on the video front in 2014

The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising as well as entertainment. Our experts weigh in on how they believe video will change - and possibly improve - 2014. >>

Friday, November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to share it, helping the advertiser to reach more people in a faster manner. >>

Tuesday, November 26, 2013

Study: Video views booming, advertisers losing in measurement

Video views continue to accelerate, but new data out from BrandAds indicates most video advertisers still don't have the best tools to measure and analyze their video campaigns. According to the study more than half of video marketers believe they do not have the proper tools to make the most of their video campaigns. >>

Thursday, October 24, 2013

40% of most-shared Instagram videos are from brands

Recent research has shown brands are barely visible within YouTube's top 5,000 publishers, but when it comes to Instagram video new data released this week by Unruly found that a large percentage of the 1,000 most-shared Instagram videos in September came from brands. >>

Wednesday, October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are influencing some mobile purchases, as well. >>

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