BizReport : Viral Marketing

Viral Marketing

Wednesday, September 05, 2012

How to retarget shoppers through video

A new release out from SundaySky offers retail brands another way to engage lost shoppers online - through video. Called SmartVideo, the platform allows brands to retarget consumers who have abandoned retail sites without converting through pre-roll video content. What kind of ad works best in this situation? >>

Tuesday, September 04, 2012

How SmartVideo may change video ads

A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience for the consumer. >>

Tuesday, August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now account for about 20% of all video views. >>

Thursday, August 23, 2012

Releases offer ways to engage through video

In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to find their way. Two new tools could help. >>

Friday, July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices. >>

Friday, July 20, 2012

4 new releases to change ad space for mobile, cable, online

Four new releases into the ad space could change the game for many advertisers by providing better analytics or monetization options. >>

Wednesday, July 18, 2012

Poll: Most video viewers prefer faster streams to higher def streams

When it comes to streaming video over mobile devices - particularly smartphones - US viewers say they want faster connections/streams rather than more definition. That according to a new poll out from Harris Interactive and Skyfire. More than three-quarters (86%) of those polled said faster, smoother streams than higher-definition streams which buffer often. >>

Tuesday, July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted within live streaming events - which could open a new avenue during high profile events like the Olympics. >>

Friday, July 13, 2012

Salesforce reveals blueprint for the perfect Facebook post

Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post. >>

Friday, July 13, 2012

Announcements underscore importance of video

In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online - and similar numbers can be found throughout the world. Much online video is still consuming through PC but each month the number of viewrs watching through tablets and smartphones grows. >>

Wednesday, July 11, 2012

Expert: Why brands should offer video previews

People are watching - and stopping - online video streams in record numbers. According to comScore more than 10 billion video views were logged in May 2012 - a record number. But, many of these streams are started and stopped because viewers lose interest. >>

Wednesday, July 11, 2012

Global ad spend up 12% online in Q1 finds Nielsen

New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data advertisers spent a total of 3.1% more, but several categories saw heavier ad spend increases for in Q1 2012 (Year over Year) with the bulk of the increase seen online outlets. >>

Monday, July 09, 2012

Study: 87% US Households subscribe to video service

When it comes to consuming video content most US households are using subscription services to get a bit more variety. According to new data from Leichtman Research Group 87% of US households subscribe to some type of video service, up from 80% in 2004. Of those who do use subscription services are earning more than those who do not subscribe. >>

Wednesday, July 04, 2012

Unmetric offers social benchmarking tool for YouTubers

Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring but how it stacks up against competitor campaigns. >>

Friday, June 29, 2012

Online video engaging, but is advertising?

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas. >>