BizReport : Viral Marketing

Viral Marketing

Tuesday, June 26, 2012

Nearly 6 hours spent with video content finds Nielsen

For the first time Nielsen is reporting how consumers are engaging with video content on the web; as of May 2012 their research shows more than 160 million unique viewers (US) watched nearly six hours of content. Much of that was entertainment-based, but the number of ad views continues to increase, as well. Where are viewers engaging with ads? >>

Monday, June 25, 2012

Study: How to make pins go viral

In another century 'getting pinned' meant a sorority girl accepted a fraternity pin from a boy - a sign of 'going steady' - that they 'liked' one another. At least that's what my mother says. Getting pinned today means something entirely different - although similar. Pins, via new social networking site Pinterest, are a sign a consumers (pinner) likes a brand (pinnee) or product or service. But, do brands really know what makes pinning work for the brand? >>

Friday, June 22, 2012

Study: Video views via tablet, phone increase but via computer down

US viewers are not only paying to watch some content, but they're spending more time with paid content than ever before - especially via smart device - finds new data out from J.D. Power and Associates. While paid content views via computer are on the decrease, researchers find nearly 20% of tablet and 16% of smartphone owners are catching content on those devices. >>

Thursday, June 21, 2012

Roundup: Wildfire, Monetate, LinkedIn releases to push global engagement

As consumers across the globe look online for brand information, content and social experiences, three brands are increasing the way advertisers and brands can engage with that customer base. >>

Wednesday, June 20, 2012

YuMe tool to enhance video ROI

New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched. >>

Tuesday, June 12, 2012

Report: Multi-Screeners engage with brands everywhere

When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM). Their report shows that television/cable is still the biggest engager (90%) but that 25% are now engaging with brands via computer/online and 12% are engaging with brands through online video. >>

Friday, June 08, 2012

Brightroll: Video advertisers believe digital as important as TV

New data out from Brightroll indicates more video advertisers are seeing the benefits of digital - so much so that more money is being taken from television/cable ad budgets and placed in the digital video space. >>

Monday, June 04, 2012

Report: Physical video spend down, online options increasing

New data out from iSupply and comScore indicates a continuing consumer trend: online video. While traditional television viewing has been time-shifted to DVR or online, now data indicates more streaming of movie and other content as well. In fact, iSupply reports physical video spending - for those owning a DVD or Blu-Ray player - decreased more than $133 per household, an 11% decline (2011 vs. 2010). >>

Wednesday, May 23, 2012

Ford moves into reality TV realm with new series

Reality television is nothing new to viewers but Ford and Yahoo are putting a new twist to the genre this summer - creating a competition in which the new Ford Focus Electric co-stars with celebrities. Will the move work to engage new and existing customers with Ford's first all-electric, no gas vehicle? >>

Friday, May 18, 2012

Brazilian display market skyrockets to 190 billion impressions

Don't tell advertisers in Brazil that display is dead. According to new numbers from comScore the online display advertising space hit 190 billion impressions for Q1 2012; 17 different brand advertisers hit over 1 billion impressions for the quarter. >>

Friday, May 11, 2012

AudienceConnect to measure reach, metrics of video ads

A new release from BrightRoll should give video marketers better insight into campaigns. Called AudienceConnect, the platform offers in-flight measurements and sends metrics to the advertiser on a score-type system. >>

Friday, April 27, 2012

Brands: Why you should consider paywalls in video

A recent partnership between video hosting platform vzaar and payment services and ecommerce hub MPP Global Solutions should make it simpler for the creators and distributors of video content to monetize that content. Through the partnership brands can create paywalls while keeping the viewing experience seamless. >>

Thursday, April 26, 2012

Top 3 tips for improving video engagement

Viewers continue spending the most time with online video in the actual content - clips, movies and streaming programs - that with video advertising. However, about 15% of the time spent with video is now in the form of ad content. Too much advertising can lead to viewer fatigue, but as one expert notes, the key to video - as with other ad formats - is relevance. >>

Wednesday, April 25, 2012

Three Questions with SundaySky's Jim Dicso

Video is growing by leaps and bounds - 38 billion clips in March, according to ComScore and other metrics firms find consumers are watching for longer stretches of time. >>

Thursday, April 19, 2012

Top 3 tips to improve video ads

With video taking up an increasing amount of consumers' online time, it's no wonder brands are pushing into the video space as well. But, brands need to do more than repurpose TV spots or create amateurish videos. What's driving the fast video growth? >>