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Viral Marketing
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Monday, December 10, 2007
Online video consumption increases 37% year over year
More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>
Tuesday, December 04, 2007
New ad platform links brands to user interests
Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests. >>
Friday, November 30, 2007
Report: Online marketing trends include 1:1 contact
Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>
Thursday, November 29, 2007
Spotzer upgrades ready-made ad offerings
Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>
Monday, November 19, 2007
Survey: Video creeping from niche to mainstream
More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week. >>
Monday, November 12, 2007
Could Facebook's social ad strategy be scuppered?
Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy? >>
Thursday, November 08, 2007
Break.com offers customizable video player
For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored. >>
Thursday, November 01, 2007
Measuring consumer engagement not a priority in Europe
Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>
Monday, October 29, 2007
Publisher uses viral marketing to promote new book
Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>
Thursday, October 25, 2007
Guinness decides to hide, not broadcast, next ad campaign
Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>
Tuesday, October 23, 2007
Honda targets cool moms with craving game
If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>
Wednesday, October 17, 2007
Turmoil in financial markets may effect U.K. marketing spend
Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>
Thursday, October 11, 2007
Video ad overlay is next for blinkx
A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites. >>
Tuesday, October 09, 2007
Kids and teens going virtual in large numbers
There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>
Friday, October 05, 2007
BrandTV makes sharing video simple
Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>
Latest Headlines
- Google Friend Connect: Socialising the web
- Tjoos launches recommendation platform
- Nielsen: Social networkers are going mobile
- Hitwise: MySpace takes 3/4 of the social networking pie
- Time-shifting technology threatens commercials
- Will consumers unplug TV services for online video?
- Krillion: Shoppers spend 30% of time researching buys
- New blinkx offering matches text to video
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