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Wednesday, December 05, 2012
When it comes to buying a new GPS device, tablet or hand-held game, video is on the side of the manufacturer and retailer. New data out from IDA TechNetwork finds that video content influences more gadget buyers to complete sales. >>
Tuesday, November 20, 2012
Everyone hates pre-roll video ads, right? Yes, actually. Pre-roll units can be interruptive, slow to load and interrupt the viewer's stream of consciousness. New data from Jun Group shows how brands can engage through video without the annoying interruptions. >>
Wednesday, November 14, 2012
When it comes to online and mobile video, long form content is quickly gaining ground. While short, user generated clips on sites like YouTube continue to make up the bulk of content viewed, new data shows long-form (streaming movies, TV and original) content is pushing higher completion rates. >>
Tuesday, November 13, 2012
When it comes to viewing online video, slow upload times and skipping content are big problems, especially for professional users. In fact, new data from Qumu finds that 94% of in-app video viewers want more support for video while more than half (58%) would like to see faster uploads. >>
Friday, November 09, 2012
The number of people watching television and other video content online continues to grow. More than 40 billion clips were served in September according to comScore. But it isn't just people watching content online - a growing trend is using the television to connect online. And it may hold as many benefits for advertisers as 'traditional' video advertising. >>
Monday, November 05, 2012
A new video offering from BrightRoll is set up to put the viewer in control of advertising. Called SmartView, it puts the viewer in control by allowing them to choose to watch the video ad or skip the add and go straight to content. >>
Friday, November 02, 2012
While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space, as highlight but a new study from Frank N. Magid Associates and TVGuide. >>
Thursday, October 25, 2012
Online video is raging around the globe. From viewers on computers to mobile devices, more and more content is consumed through video outlets each month. In Latin America, the trends look like this: >>
Friday, October 12, 2012
While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new research shows that while pre-roll remains the front-runner, savvy video brands are allowing for opt-in, which is improving engagement. >>
Monday, October 08, 2012
We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for holiday shoppers. >>
Friday, September 28, 2012
A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where preferred. >>
Wednesday, September 26, 2012
New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the largest numbers with a 23% share of the video spend. >>
Friday, September 21, 2012
Television may not have the cache or measurement it once did, but don't knock television off your radar, brands. According to new data out from Convertro television continues impacting not only traffic to branded and non-branded sites, but it is also pushing up clicks - and thereby revenue. >>
Tuesday, September 18, 2012
When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of video views. >>
Friday, September 14, 2012
In the online space, one of the new must-haves is a quality video option. Having fresh, engaging content - whether in the form of video ads or added value content - is becoming more important. Here's how one platform helps brands engage through video. >>
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