BizReport : Viral Marketing

Viral Marketing

Monday, July 27, 2015

Emotional motivations for video-sharing differ according to age

Marketers that want their videos to be shared should concentrate on emotional motivation with a focus on inspiration, according to new analysis of the top 100 most-shared vidoes from video-sharing platform StreamSafe. >>

Thursday, July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. >>

Tuesday, June 09, 2015

Top 3 tips to personalize video

A recent FreeWheel report showed video and video ad views have increased about 50% over the past three months. One expert offers his advice to better engage video viewers through personalization. >>

Thursday, May 07, 2015

Study: Shoppers want more video

When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews. >>

Thursday, April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. >>

Monday, March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile devices now account for about one-third of all online video views. >>

Tuesday, March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs are supplementing TV ad buys with digital video buys. >>

Friday, February 27, 2015

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

Wednesday, January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile space. >>

Monday, January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening up new opportunities for advertisers. >>

Friday, December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold more and more mobile numbers. >>

Friday, December 05, 2014

Top 3 reasons to make YouTube part of your holiday ad plans

YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of any marketing plan. One expert offers his reasons brands should put a rush on video content. >>

Thursday, November 27, 2014

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might shed light on how other brands can engage through video. >>

Thursday, October 02, 2014

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are watching video. >>

Tuesday, September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their favorite pastimes there is watching video. >>