BizReport : Viral Marketing

Viral Marketing

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Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Thursday, July 16, 2009

Nielsen: Online video sees 34% increase

When it comes to video, the audience is eating it up. According to new research from The Nielsen Company, year on year online video streams increased by 34%. The report finds that unique viewers, total video streams, streams per viewer and time spent all saw dramatic increases from June 2008 to June 2009. >>

Wednesday, July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end of 2009. >>

Thursday, July 09, 2009

Study: Online video hits critical mass

Its official: online video has arrived for nearly the entire world population. According to a new study by Frank N. Magid Associates, commissioned by MetaCafe, 77% of US Internet consumers are watching online video clips with 43% watching weekly. In fact, the report finds that consumers are finding online video as entertaining and engaging as traditional Television spots in some cases. >>

Thursday, July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. >>

Monday, June 22, 2009

DogTime Media, Frontline partner on social solution

From the how are they using social boards here's a unique idea. Pet brand Frontline has partnered with adoption website DogTime Media to draw attention to the plight of dogs in shelters. Along with a Facebook application, the brands help consumers connect with a pet they might be able to adopt or to spread the word about adoptable pets to friends and family. >>

Thursday, June 18, 2009

New video platform could help marketers find consumers

Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as well as 'tune in' information to consumers. >>

Wednesday, June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns and holding back could leave you at the starting gate. >>

Wednesday, June 17, 2009

Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance to test their video platform with very little risk involved. >>

Monday, June 15, 2009

Nielsen: Older consumers like longer video clips

New research out from Nielsen Online could change the way marketers and content providers distribute video to consumers. According to the report older consumers like longer video content. Prior reports have shown that shorter content is the preferred type, but with this report marketers could begin targeting videos not only according to subject but according to length. >>

Tuesday, June 09, 2009

Mintel: Offline WOM trumps online

New research from Mintel shows that despite the role the Internet plays in most of our lives, word of mouth is still more influential when used offline. >>

Friday, June 05, 2009

Record number of video views in April

YouTube viewing is up and that can only mean one thing - overall online video viewership is up, too. According to the latest numbers from metrics firm comScore, Americans watched nearly 17 billion video clips in April. >>

Monday, May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll to promote the release of the film "The Day The Earth Stood Still". >>

Wednesday, May 13, 2009

ShortTail Media platform creates new ad inventory

A new partnership between ShortTail Media, Schematic and Visible Measures could help marketers monetize not only video but other content on a website. The platform, called Digital 30, gives marketers the ability to distribute video spots online and also monetizes search or headline links leading to the video content. >>

Tuesday, May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these publishers to create and manage video campaigns from a single platform. >>

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