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Viral Marketing
Monday, September 07, 2015
Study: Men more emo while watching video ads
Turns out men are more emotional than women when it comes to video ads - Millennial men, that is. According to new data out from Unruly men between the ages of 18 and 34 were more likely to become angry or get excited while watching video ads than women, and than other, older male demographics. >>
Thursday, September 03, 2015
Study: Smartphone viewers more likely to click
Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>
Friday, August 21, 2015
Blank YouTube video gets over 100,000 views
A video posted to YouTube received more than a quarter of a million minutes of attention and, even without a call-to-action, earned nearly 2,000 clicks. Impressed? You should be because this four minute video was totally blank. >>
Monday, July 27, 2015
Emotional motivations for video-sharing differ according to age
Marketers that want their videos to be shared should concentrate on emotional motivation with a focus on inspiration, according to new analysis of the top 100 most-shared vidoes from video-sharing platform StreamSafe. >>
Thursday, July 09, 2015
Video Roundup: Platforms to ease video creation, mediation
In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. >>
Tuesday, June 09, 2015
Top 3 tips to personalize video
A recent FreeWheel report showed video and video ad views have increased about 50% over the past three months. One expert offers his advice to better engage video viewers through personalization. >>
Thursday, May 07, 2015
Study: Shoppers want more video
When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews. >>
Thursday, April 30, 2015
Ad Roundup: New video tools, cross-device options
In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. >>
Monday, March 16, 2015
Study: Mobile continuing to push video views
Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile devices now account for about one-third of all online video views. >>
Tuesday, March 10, 2015
Study: Brands supplementing TV with digital video
Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs are supplementing TV ad buys with digital video buys. >>
Friday, February 27, 2015
Colors affect sharing behavior on Pinterest
Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>
Wednesday, January 21, 2015
Top tips to improve mobile video performance
Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile space. >>
Monday, January 05, 2015
Expert: How video could make brands' 2015
There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening up new opportunities for advertisers. >>
Friday, December 26, 2014
Mobile, video to see analytics changes in 2015
Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold more and more mobile numbers. >>
Friday, December 05, 2014
Top 3 reasons to make YouTube part of your holiday ad plans
YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of any marketing plan. One expert offers his reasons brands should put a rush on video content. >>
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