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BizReport : Viral Marketing

Viral Marketing

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Friday, February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Tuesday, January 30, 2007

Topless “Speed Bandits” - most viral film on the net

Sex sells. This was proven once again by the Danish Road Safety Council, when they launched their first ever viral campaign last November to reduce speeding in the country. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

Friday, January 26, 2007

"Rocky Balboa" viral marketing campaign creates an email buzz

IncrediMail, designers of email software, is collaborating with MGM to create an online buzz for the release of the new Rocky movie. >>

Wednesday, January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London. >>

Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

Thursday, January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. >>

Friday, January 05, 2007

A Kodak Moment On YouTube

An internal video presentation, created by Kodak for a digital conference, has found its way on to YouTube. >>

Friday, December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>

Monday, December 11, 2006

Coke Taps YouTube-sters for Campaign

Add another big-name brand to the scions of those tapping user content for new campaigns. The Coca-Cola company has turned part of their holiday campaign to the amateur videographers on YouTube. >>

Thursday, November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Thursday, November 16, 2006

Meet Ms. Dewey, the New Face of MSN

Ms. Dewey may be an avatar, but she is beautiful, witty and a little quirky. She’s the eye-pleasing front end of a new search interface from MSN. >>

Tuesday, November 14, 2006

Buick Uses Tiger Woods in Viral Marketing Video

What do you get if you combine Tiger Woods with the 2008 Buick Enclave crossover and a shaky camera angle? An obvious attempt at viral marketing. >>

Monday, October 09, 2006

ABC Employs Live Actors In Viral Campaign

Television company ABC is reportedly employing real people to get a viral campaign on track that's promoting its recently launched show Six Degrees. Good looking, well dressed young actors are hired to slip handwritten notes to people in public places, inviting them to contact them online. >>

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