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Friday, April 29, 2016
Report: Video is video regardless of screen
Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters. >>
Friday, April 15, 2016
Study: Interactive video ads getting more attention
Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. >>
Monday, April 04, 2016
How video, social are leading with influence
Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are leading the influencer charge. >>
Friday, March 25, 2016
Top 3 tips to implement a curated video strategy
YouTube and other video channels are providing content from real, relatable people. For example, it can be girls sitting in their bedrooms talking about what they bought with their allowance - and a lot of kids out there can relate to that. How can brands use these influencers to connect? >>
Wednesday, March 23, 2016
Brands: How to use millennial content providers to connect
Content has been key to brands for more than a century, but in the digital age, content has become even more important because the barriers for content creation have been removed. One expert explains how brands can use millennial content creators to drive engagement. >>
Tuesday, March 15, 2016
Reports underscore video's importance
Video continues to be a hot ticket for brands in the online space. Two new reports underscore how consumers are engaging via video content. >>
Monday, February 29, 2016
Expert: Mobile, video to push more online business
Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016. >>
Wednesday, February 10, 2016
Report: Retail, tech lead for mobile video
New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share of the mobile video ad space. >>
Wednesday, January 06, 2016
Top 3 video trends for 2016
Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch for 2016. >>
Wednesday, December 09, 2015
2 key video challenges for 2016
Video has received quite the boost over the past year. Snapchat has reported 6 billion video views per day and Facebook is reporting 8 billion. According to one expert there are two key challenges that brands must be aware of before going into the video space. >>
Tuesday, December 08, 2015
Expert: Video to rise in 2016
While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in 2016. >>
Monday, December 07, 2015
Video trends to watch in 2016
Earlier this year, an Adaptly and Refinery29 study was released indicating that the use of preview trailers and sequenced video can increase the viewability of long form video. Adaptly's president weighs in now on trends in video that brands need to be ready for in 2016. >>
Thursday, November 19, 2015
Top 3 tips for online video measurement
Online video is a great tool for brands. The problem is knowing how to measure video - is it by views or completions or is the true measure those who not only watch but then click? One expert offers his top tips for video measurement. >>
Monday, November 16, 2015
Ad Roundup: Products for video, analysis
In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. >>
Monday, October 26, 2015
Report: Most video advertisers are single format
When it comes to video advertising most brands have a favorite format and they stick with it. That according to a new Sizmek report, which shows, over a three year period, only 18% of brands who served either rich media with video or in-stream video served both ad formats during that period. >>
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