BizReport : Viral Marketing

Viral Marketing

Friday, November 02, 2012

Study: Consumers want 'useful' TV apps, websites

While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space, as highlight but a new study from Frank N. Magid Associates and TVGuide. >>

Thursday, October 25, 2012

Latin American video trends point to skyrocketing consumption

Online video is raging around the globe. From viewers on computers to mobile devices, more and more content is consumed through video outlets each month. In Latin America, the trends look like this: >>

Friday, October 12, 2012

Jun Group: Video marketplace maturing

While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new research shows that while pre-roll remains the front-runner, savvy video brands are allowing for opt-in, which is improving engagement. >>

Monday, October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for holiday shoppers. >>

Friday, September 28, 2012

PointRoll releases InTagration product

A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where preferred. >>

Wednesday, September 26, 2012

YuMe: 76% of video impressions are pre-roll

New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the largest numbers with a 23% share of the video spend. >>

Friday, September 21, 2012

Brands: How TV continues impacting digital

Television may not have the cache or measurement it once did, but don't knock television off your radar, brands. According to new data out from Convertro television continues impacting not only traffic to branded and non-branded sites, but it is also pushing up clicks - and thereby revenue. >>

Tuesday, September 18, 2012

Video, relevancy important for mobile consumers

When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of video views. >>

Friday, September 14, 2012

How Unicorn Media helps monetize video for brands

In the online space, one of the new must-haves is a quality video option. Having fresh, engaging content - whether in the form of video ads or added value content - is becoming more important. Here's how one platform helps brands engage through video. >>

Wednesday, September 05, 2012

How to retarget shoppers through video

A new release out from SundaySky offers retail brands another way to engage lost shoppers online - through video. Called SmartVideo, the platform allows brands to retarget consumers who have abandoned retail sites without converting through pre-roll video content. What kind of ad works best in this situation? >>

Tuesday, September 04, 2012

How SmartVideo may change video ads

A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience for the consumer. >>

Tuesday, August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now account for about 20% of all video views. >>

Thursday, August 23, 2012

Releases offer ways to engage through video

In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to find their way. Two new tools could help. >>

Friday, July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices. >>

Friday, July 20, 2012

4 new releases to change ad space for mobile, cable, online

Four new releases into the ad space could change the game for many advertisers by providing better analytics or monetization options. >>