BizReport : Viral Marketing

Viral Marketing

Monday, December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>

Tuesday, December 04, 2007

New ad platform links brands to user interests

Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests. >>

Friday, November 30, 2007

Report: Online marketing trends include 1:1 contact

Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>

Thursday, November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>

Monday, November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week. >>

Monday, November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy? >>

Thursday, November 08, 2007

Break.com offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored. >>

Thursday, November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Monday, October 29, 2007

Publisher uses viral marketing to promote new book

Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>

Thursday, October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>

Tuesday, October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Thursday, October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites. >>

Tuesday, October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>

Friday, October 05, 2007

BrandTV makes sharing video simple

Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>