BizReport : Viral Marketing

Viral Marketing

Tuesday, January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be offered in other areas of the digital space. >>

Monday, January 09, 2017

Expert: How to make live video work for brands

Live video is making the world feel more interconnected than ever before, further enabling the trend of "stream-of-consciousness" content. Whether it's snapping a video saying "hello" to a friend, reporting breaking news from the scene or digitally updating audiences from a major event - live video is being used by more and more people to share moments instantaneously. How can brands cash in on this trend? One expert explains. >>

Wednesday, December 28, 2016

Expert: Video, social key to engagement

While social may be harder to navigate, and video more expensive to create these formats will be key for brand success in the New Year. So, according to one expert, will be augmented reality. >>

Thursday, December 22, 2016

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. >>

Friday, December 16, 2016

3 more video predictions for 2017

Facebook Video is growing in usage, more brands are putting video clips on Instagram and Twitter, not to mention YouTubers and sponsorships for platforms like Hulu and Netflix. Video will be important for 2017, but how important? Our experts believe there are three ways video will impact 2017. >>

Wednesday, December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one expert, 2017 is when brands need to solidify their AR/VR strategy. Here are three tips. >>

Wednesday, December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. >>

Tuesday, November 15, 2016

Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past six months for CPG in-feed video impressions. >>

Thursday, October 20, 2016

Report: Video key to pushing offline sales

While most marketers believe digital video is the key to the future of offline revenue, nearly half have continue to place other ad formats ahead of video where budgets are concerned. That's the takeaway from new research out from Sequent Partners and Eyeview. >>

Thursday, October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the social space. >>

Tuesday, June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. >>

Friday, June 17, 2016

Top 4 tips for a strong video strategy

Using video as part of a brand's message is simple, but getting the right engagement is much more difficult. One expert offers 4 tips for a better video strategy. >>

Wednesday, June 15, 2016

Expert: Why video needs more attention

Video as both a content and advertising medium can be a big boon to brands. That, according to new expert, who believes smart brands can cash in on video content. >>

Friday, June 10, 2016

Brands: How to integrate video this Father's Day

Video has been gaining more ground in the digital ad space over the past five years, but still, some video ads are missing the mark. One expert explains how brands can use video to engage for Father's Day. >>

Monday, May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. >>