BizReport : Viral Marketing

Viral Marketing

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Monday, November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy? >>

Thursday, November 08, 2007

Break.com offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored. >>

Thursday, November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Monday, October 29, 2007

Publisher uses viral marketing to promote new book

Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>

Thursday, October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>

Tuesday, October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Thursday, October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites. >>

Tuesday, October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>

Friday, October 05, 2007

BrandTV makes sharing video simple

Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>

Wednesday, October 03, 2007

Local search, video will drive online ad spending

Marketers can look for a large boost from local search and online video in the coming year. According to a new forecast from ZenithOptimedia, marketers will see a 30% increase in the online ad spend from local search and online video. >>

Monday, October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers. >>

Monday, October 01, 2007

Welcome emails - first impressions count

Are your welcome emails doing their job properly and in a timely manner? The findings of a recent study by the Email Experience Council suggest that more attention to detail is needed if email marketers are to create a good first impression. >>

Thursday, September 27, 2007

Bud.tv flat but it won't be scrapped

Bud.tv is barely treading water with visitor numbers dwindling, but Anheuser-Busch doesn't intend giving up on its online video site just yet. >>

Thursday, September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>

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