BizReport : Viral Marketing

Viral Marketing

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Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

Thursday, January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. >>

Friday, January 05, 2007

A Kodak Moment On YouTube

An internal video presentation, created by Kodak for a digital conference, has found its way on to YouTube. >>

Friday, December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>

Monday, December 11, 2006

Coke Taps YouTube-sters for Campaign

Add another big-name brand to the scions of those tapping user content for new campaigns. The Coca-Cola company has turned part of their holiday campaign to the amateur videographers on YouTube. >>

Thursday, November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Thursday, November 16, 2006

Meet Ms. Dewey, the New Face of MSN

Ms. Dewey may be an avatar, but she is beautiful, witty and a little quirky. She’s the eye-pleasing front end of a new search interface from MSN. >>

Tuesday, November 14, 2006

Buick Uses Tiger Woods in Viral Marketing Video

What do you get if you combine Tiger Woods with the 2008 Buick Enclave crossover and a shaky camera angle? An obvious attempt at viral marketing. >>

Monday, October 09, 2006

ABC Employs Live Actors In Viral Campaign

Television company ABC is reportedly employing real people to get a viral campaign on track that's promoting its recently launched show Six Degrees. Good looking, well dressed young actors are hired to slip handwritten notes to people in public places, inviting them to contact them online. >>

Friday, October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Thursday, October 05, 2006

GUESS Watches' viral campaign attracts over 45,000 registrations worldwide

A GUESS Watches campaign called 'Faces to Watch' has attracted over 45,000 online registrations from all over the world and surpassed 100,000,000 hits since its launch in August. The campaign is a contest that searches for a new male and female face for the GUESS Watch brand. >>

Tuesday, October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. >>

Monday, October 02, 2006

ING Direct Launches Viral Campaign Targeting Home Owners

ING Direct, the bank headquartered in Wilmington Del., has launched its first viral campaign targeting first time home buyers. >>

Wednesday, September 27, 2006

RBC Records Takes Viral Marketing To Prison

RBC Records is using a very creative viral marketing technique to promote an Arizona based group's label; it's sending promotional material of a band made up of ex cons to several dozen of the band's friends in prison every two weeks, hoping the group's popularity catches on. >>

Tuesday, September 26, 2006

Levi Adds Buzz to Buttocks

Levi’s has jumped on the viral marketing bandwagon and has launched a new campaign with viral marketing specialists Personiva. Using the latest techniques in the viral marketing textbook, the company offers consumers not only the chance to create their own advertisements online on a Levi website, but an incentive for doing so. >>

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