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BizReport : Viral Marketing

Viral Marketing

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Thursday, July 24, 2014

Expert: Why SMBs are pushing farther into digital

Large enterprises have proven the ROI of digital marketing, and SMBs have taken notice. Even with limited resources, SMBs are now recognizing the value of digital marketing and allocating their budgets accordingly. >>

Thursday, July 10, 2014

B2B study: video spend on the rise

Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a trend for more B2B brands to push into the video space. >>

Tuesday, July 08, 2014

Studies show youths viewing less TV while overall pay TV increases

Two new studies point to a switch in Americans' television habits: one shows a decrease in television viewing while the other points to fewer viewers cutting back on pay TV services. Seem contradictory? Maybe not. >>

Monday, June 23, 2014

Survey: Most would cancel cable to for online video options

A new survey from Adroit Digital sheds light on what video viewers want in their content - from ad content to how much content they're watching online. According to the report nearly half believe 15 second ads are optimal and nearly one-third are watching 15 hours or more online each week. >>

Monday, June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below: >>

Friday, May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the study only about 25% of video shares happened within the first 3 days of launch. >>

Thursday, May 22, 2014

Viral Video: Speed of social sharing doubles in past year

Research into the lifecycle of viral video has revealed the number of shares a brand's online video attracts in the first 72 hours following release has doubled in the last 12 months. >>

Friday, May 09, 2014

Using celebrities won't guarantee your ads go viral

What do the four most-shared Super Bowl ads have in common? None of them contain a celebrity. Instead the most-shared ads were those that promoted emotional responses from the audience. >>

Tuesday, April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints. >>

Monday, March 31, 2014

How mobile is pushing video

Viewers may have shifted how they watch not only television but online content, but for brands and content developers, there is still a lag between putting clips up online and finding the right viewers. >>

Thursday, March 13, 2014

Animoto: People want product videos

There is always buzz about the latest movie trailer or a particularly funny practical joke caught on video. But did you know there is also demand for product videos? That is the takeaway from new Animoto data which indicates most people are swayed to make purchases after seeing product demo clips. >>

Tuesday, March 11, 2014

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe. >>

Monday, February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether the ad was started and seen by an actual viewer/consumer. It also determines to the quartile how long the ad was in view, if it was muted and if it was full-screen. >>

Tuesday, January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the equation for brands and businesses planning to advertise during Super Bowl Sunday. >>

Monday, January 13, 2014

Study: Second-screeners watch on multiple devices at once

Ever wonder how engaged mobile video viewers are when they are watching? We may not be able to answer that question precisely - yet - but new data out from the CEA and NATPE indicates that while mobile viewers are watching via mobile, most (79%) are also watching television programming. What are they watching on these devices? >>

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