BizReport : Viral Marketing

Viral Marketing

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Thursday, July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. >>

Monday, June 22, 2009

DogTime Media, Frontline partner on social solution

From the how are they using social boards here's a unique idea. Pet brand Frontline has partnered with adoption website DogTime Media to draw attention to the plight of dogs in shelters. Along with a Facebook application, the brands help consumers connect with a pet they might be able to adopt or to spread the word about adoptable pets to friends and family. >>

Thursday, June 18, 2009

New video platform could help marketers find consumers

Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as well as 'tune in' information to consumers. >>

Wednesday, June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns and holding back could leave you at the starting gate. >>

Wednesday, June 17, 2009

Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance to test their video platform with very little risk involved. >>

Monday, June 15, 2009

Nielsen: Older consumers like longer video clips

New research out from Nielsen Online could change the way marketers and content providers distribute video to consumers. According to the report older consumers like longer video content. Prior reports have shown that shorter content is the preferred type, but with this report marketers could begin targeting videos not only according to subject but according to length. >>

Tuesday, June 09, 2009

Mintel: Offline WOM trumps online

New research from Mintel shows that despite the role the Internet plays in most of our lives, word of mouth is still more influential when used offline. >>

Friday, June 05, 2009

Record number of video views in April

YouTube viewing is up and that can only mean one thing - overall online video viewership is up, too. According to the latest numbers from metrics firm comScore, Americans watched nearly 17 billion video clips in April. >>

Monday, May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll to promote the release of the film "The Day The Earth Stood Still". >>

Wednesday, May 13, 2009

ShortTail Media platform creates new ad inventory

A new partnership between ShortTail Media, Schematic and Visible Measures could help marketers monetize not only video but other content on a website. The platform, called Digital 30, gives marketers the ability to distribute video spots online and also monetizes search or headline links leading to the video content. >>

Tuesday, May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these publishers to create and manage video campaigns from a single platform. >>

Monday, May 04, 2009

Are you using video correctly?

More online marketers are turning to online video to engage the sometimes fickle online audience each month. But, are these marketers getting the most from their video campaigns? In many cases no according to Fliqz CEO Benjamin Wayne. Why is that? According to Mr. Wayne it is because marketers still aren't sure what to do with video. >>

Friday, May 01, 2009

Compete: Smartphone users pay bank for apps

If you're looking for the best way to engage the mobile audience it may not be simply in advertising but in app-vertising. According to new research from Compete, smartphone users are rapidly increasing the number of apps purchased for their phones. >>

Thursday, April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices. >>

Thursday, April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that engagement levels have changed greatly, in large part due to the advent of online video and social networks. >>

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