BizReport : Viral Marketing

Viral Marketing

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 | next >

Monday, November 17, 2008

Short-form video revenue set to skyrocket

All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75 million. >>

Tuesday, November 11, 2008

Keystream's SmartAd offers video alternative

Online video is adored by consumers but the ads supporting video streams aren't according to several reports. Researchers have found that consumers tune out the ads and only begin paying attention once their clip airs. Enter a new solution from Keystream called SmartAd. The Software-As-As-Service (SaaS) platform is available for broadcasters, video publishers and marketers. >>

Friday, November 07, 2008

Network television websites see huge traffic increases

Consumers interested in online video are increasingly turning to network television websites to get their fix. According to a new report from Nielsen Online, television network websites saw an average increase in traffic of 155% during the month of September. >>

Thursday, November 06, 2008

Report: How to improve SEO for video content

Optimizing content for search engines is not a new concept; however, optimizing video content is something that many marketers are still not doing well. Why? Most likely because video is still a relatively new area. But, with more consumers logging on to look for video clips, marketers need to better harness video and optimizing for search engines is one way to do it. >>

Tuesday, October 21, 2008

Report: The new influencers turn to video

Don't place all of that social marketing budget in written content; according to a new report from D S Simon Productions, the new influencers are using video. The report, Web Influencers Internet Media Tour Survey, found that 65% of online media sites are now using video and 77% plan to increase their video offerings over the next year. >>

Monday, October 20, 2008

Silverpop enables social marketing via email

New technology can now offer marketers a slice of social networking action just by sending an email. How? By using Silverpop's new 'Share-to-Social' feature. >>

Monday, October 20, 2008

SpotXChange partners with Adap.tv for more ad units

Adap.tv is partnering with online video ad network SpotXChange to increase their advertising offerings to clients. The partnership will enable both pre-roll and overall ad units to give viral marketers better access to high-quality video ad space. >>

Tuesday, October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company. >>

Thursday, October 09, 2008

YouTube rolls out click to buy ads

A new ad platform from YouTube could rejuvenate sagging online video campaigns. The Click to Buy ads give viewers the ability to buy products from the ad space. The ads are currently for games and music. >>

Wednesday, October 08, 2008

Why not market for a cause?

Some of the hottest viral ads, promotions and clips throughout the holiday season are cause related. We see them each year - saving homeless pets, donating to a local green space or saving a historical landmark. As the holidays approach, consumers look for ways to do good works. Could this help your next campaign? >>

Tuesday, October 07, 2008

Jivox launches new online video ad platform

Small and medium sized business who want to enter the online video world but aren't sure exactly how to do it may get a boost from a new platform from Jivox. AdSlate 3.0 is a new platform tailored to small and medium sized businesses reach local consumers through viral and local search campaigns. >>

Wednesday, October 01, 2008

Is On Networks increased syndication deal good for marketers?

This week, On Networks announced that their digital AllScreen Syndication Networks is able to syndicate any television show and accompanying ad to viewers in the US and Europe. With more than 100 million viewers in their network it sounds like a good idea for marketers, right? >>

Monday, September 22, 2008

Comcast Spotlight, Mixpo enter video ad agreement

Small to medium sized businesses may get a boost from a new agreement between Comcast Spotlight, the ad sales division of Comcast Cable, and Mixpo, an online advertising company. The agreement makes it simple to take an existing on-air video ad into the online video ad space. >>

Wednesday, September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses an affordable way to enter into the online video craze. >>

Monday, September 15, 2008

Twitter as a marketing tool?

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How? >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 | next >