Monday, November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. >>

Monday, October 26, 2015

Report: Most video advertisers are single format

When it comes to video advertising most brands have a favorite format and they stick with it. That according to a new Sizmek report, which shows, over a three year period, only 18% of brands who served either rich media with video or in-stream video served both ad formats during that period. >>

Monday, September 07, 2015

Study: Men more emo while watching video ads

Turns out men are more emotional than women when it comes to video ads - Millennial men, that is. According to new data out from Unruly men between the ages of 18 and 34 were more likely to become angry or get excited while watching video ads than women, and than other, older male demographics. >>

Thursday, September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Friday, August 21, 2015

Blank YouTube video gets over 100,000 views

A video posted to YouTube received more than a quarter of a million minutes of attention and, even without a call-to-action, earned nearly 2,000 clicks. Impressed? You should be because this four minute video was totally blank. >>

Monday, July 27, 2015

Emotional motivations for video-sharing differ according to age

Marketers that want their videos to be shared should concentrate on emotional motivation with a focus on inspiration, according to new analysis of the top 100 most-shared vidoes from video-sharing platform StreamSafe. >>

Thursday, July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. >>

Tuesday, June 09, 2015

Top 3 tips to personalize video

A recent FreeWheel report showed video and video ad views have increased about 50% over the past three months. One expert offers his advice to better engage video viewers through personalization. >>

Thursday, May 07, 2015

Study: Shoppers want more video

When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews. >>

Thursday, April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. >>

Monday, March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile devices now account for about one-third of all online video views. >>

Tuesday, March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs are supplementing TV ad buys with digital video buys. >>

Friday, February 27, 2015

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

Wednesday, January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile space. >>

Monday, January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening up new opportunities for advertisers. >>