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BizReport : Trends & Ideas

Trends & Ideas

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Thursday, August 24, 2017

Expert advice for holiday email campaigns

Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our expert offers advice. >>

Thursday, August 24, 2017

Challenges 3rd Party Sellers must address

Ebay, Amazon, Etsy, and many other sites make it easy for third party sellers to make a living. But there are risks to 3rd party selling that merchants must address or face losing their income and business. >>

Wednesday, August 23, 2017

Survey: Productivity lags because employees overloaded

If you think the productivity level within your business is a bit low, the culprit could be employees who are already overloaded in the communication department. That's a key takeaway from new Clarizen data, which found that most managers report that productivity levels haven't improved even after the business took steps to improve communications abilities. >>

Wednesday, August 23, 2017

Dunkin' Donuts to Dunkin: Good move or bad?

Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can backfire. What does Dunkin's potential name change mean? >>

Tuesday, August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>

Tuesday, August 22, 2017

Top challenges facing B2B brands

As ecommerce and online buying options become more prevalent, more consumers - especially those buying for businesses - take their purchasing online, as well. But, all these shoppers don't mean B2B buying is a simple thing. >>

Monday, August 21, 2017

Forecast: 10% growth for holiday ecomm

Look for more holiday shoppers to hit the digital space for gifts, party preps, and other holiday fare. That's the word from NetElixir's 2017 Holiday Forecast, and while a 10% increase is slightly lower than 2016 numbers, merchants should still fare well. >>

Friday, August 18, 2017

Top 3 tips to move SMB comms to the cloud

Moving different areas of business to the cloud is nothing new, but successfully moving areas like communications into the cloud can be challenging. Here are three tips to start the journey. >>

Friday, August 18, 2017

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family mark, about 6% higher than 2016 numbers. >>

Thursday, August 17, 2017

Trends to watch in B2B ecommerce

While B2B digital commerce continues to grow, it still lags behind B2C digital commerce. However, B2B is making some strong strides forward. Here are trends B2B brands should watch. >>

Wednesday, August 16, 2017

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. >>

Tuesday, August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. >>

Monday, August 14, 2017

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. >>

Friday, August 11, 2017

Expert: Improve loyalty with money transfer

According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. >>

Friday, August 11, 2017

UK to overhaul data protection

The UK has announced plans to overhaul their data protection laws, to meet the upcoming GDPR deadline. In May, the GDPR will go into effect, changing regulations regarding customer privacy, and how merchants, publishers, and other entities obtain and use customer data. >>

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