BizReport : Trends & Ideas

Trends & Ideas

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Thursday, March 06, 2008

Yahoo intro's new video ad formats

The video advertising market is growing, and so is the number of video ad formats being offered by Yahoo. >>

Thursday, March 06, 2008

Krillion allows users to search locally for products

The next step in local advertising has arrived at Krillion.com. Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking that one step further and allowing consumers to search online for local product locations. >>

Thursday, March 06, 2008

VideoCensus: 5.9 billion video clips viewed

More than 116 million viewers logged on to watch online video clips to the tune of more than 5.9 billion video downloads in January. On average, viewers spent more than 120 minutes with online video and downloaded more than 50 streams per person. >>

Wednesday, March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double. >>

Wednesday, March 05, 2008

eBay increases their profile in Germany

Online shopping and auction websites continue to have a strong hold on German consumers. According to the latest metrics from comScore, German consumers turned to travel sites to shop for vacation deals and turned to eBay to find product deals. >>

Wednesday, March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. >>

Wednesday, March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web users is still only about 1%. It is clear, though, that more users are logging on which means advertisers shouldn't be far behind.. >>

Tuesday, March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Tuesday, March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

Monday, March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. >>

Monday, March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>

Monday, March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Monday, March 03, 2008

Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. >>

Monday, March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

Friday, February 29, 2008

Burst deploys in-banner video ads

Online marketers may want to pay special attention to a new offering from Burst Media. Along with rich media firm PointRoll, Burst has rolled out their video advertising channel which also includes the ability to launch video in banners. >>

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