Trends & Ideas

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Thursday, February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as well as a stand-alone Natural Search Optimization tab. >>

Thursday, February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along. And because of this many are disengaging consumers within their programs. >>

Wednesday, February 03, 2010

StartPage launches anonymous browsing product

When it comes to advertising targeting, privacy is a big stumbling block. Proponents of privacy insist that nearly all aspects of targeting are an invasion and should be harshly monitored. A new release from StartPage.com will likely appeal to privacy advocates as it is said to allow for truly anonymous online browsing. >>

Wednesday, February 03, 2010

Forecast: VoIP penetration to reach 79%

By 2013 marketers can expect VoIP penetration to reach 79%, that is almost a 50% increase over 2009 numbers. Already about one-third (33%) of businesses are using VoIP solutions. Why the relatively quick switches to VoIP? Affordability. >>

Wednesday, February 03, 2010

The difference between search and social search

If you are like many small to medium sized businesses in 2010 you'll be upgrading search and social campaigns. But a new area is quickly evolving that must also be addressed: social search. Consumers have become so social over the past eighteen months that many are looking to social networks rather than search engines. >>

Monday, February 01, 2010

Brits send 11 million text messages per hour

When it comes to mobile phone use, the Brits may not be hot for mobile Internet access, but texting is another matter altogether, found a U.K. mobile monitoring firm. >>

Monday, February 01, 2010

Developing an integrated campaign? Here is how Dockers did it

Are you already making notes about the upcoming SuperBowl ad-fest in the US? Many marketers are, as the SuperBowl is known as much for cutting edge and different commercials as for the football action on the field. For the first time since 2002 American consumers will see a Dockers ad during the Super Bowl. >>

Monday, February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that daily newspaper readers, either online or off, is down to just two in five readers. >>

Monday, February 01, 2010

Study: Podcasts reach unreachable consumers

Although podcasting has shown to be quite popular in niche markets, many marketers have not jumped into the fray. The results of a recent Edison Research and Association for Downloadable Media (ADM) study could change some marketers minds, however, because apparently consumers being reached by podcasting are unreachable in other formats. >>

Monday, February 01, 2010

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet. >>

Monday, February 01, 2010

U.K. tourism agency turns to social media in run up to 2012 Olympic Games

Britain's national tourism agency is turning to social media to promote the country's history and culture in the run up to the 2012 Olympic Games. >>

Friday, January 29, 2010

Study: Customers will return if problems are solved

When it comes to customer satisfaction and bad customer experiences, retailers know the problem must be solved quickly. Why? Because unhappy customers spread the word, which means an unresolved issue could lead to many more lost customers. The key is knowing when consumers are upset and to do that marketers must have a finger on the pulse of the community. >>

Friday, January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or Twitter than other moms, by more than 15%. >>

Friday, January 29, 2010

Does Apple's Tablet/iPad indicate a shift in consumer choices?

Over the past two years the face of technology has changed drastically. First there were the early smartphones, such as BlackBerry, then netbook computers then the iPhone, Amazon's Kindle. This week launched Apple's latest smart device, the iPad - aka the Tablet - which promises even more functionality. Does this latest release indicate a shift in how consumers are connecting and engaging online? >>

Thursday, January 28, 2010

Internet use in hotels rose significantly in 2009

The world's largest hospitality Internet network has this week released data showing that Internet use in hotels rose significantly during 2009. >>

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