BizReport : Trends & Ideas

Trends & Ideas

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Monday, January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Monday, January 15, 2007

“Gatineau” to Provide Analytics for MSN

Hoping to cut Google’s giant status a little, Microsoft is testing analytics software for keyword advertisers. The “Gatineau” platform is based on technology from DeepMetrixCorporation in Canada. >>

Monday, January 15, 2007

Online Video Ad Spend to Treble

Spending on video advertising could be set to triple in 2007, and the search is on for the best ways to integrate ads in to this popular media. >>

Friday, January 12, 2007

MySpace Headed to France?

Internet social networking giant MySpace is headed to France. The social hub has launched a French version of itself, which expands the portal well into Europe. >>

Friday, January 12, 2007

Yahoo’s Newspaper Alliance Grows

Yahoo’s deal to provide job listings to newspaper websites across the United States is expanding. Morris Communications has come on board. The company publishes 27 newspapers across the country. >>

Friday, January 12, 2007

Study: 81% to Increase Email Marketing

More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at the top of the list. >>

Thursday, January 11, 2007

Newspapers Team Up For Online Ad Network

Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network. >>

Thursday, January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. >>

Thursday, January 11, 2007

Offline Strategies Online Marketers Need

The customer is king, all marketers and business owners know this. Without consumers watching the ads and buying the products there would be no need for advertising agencies or big brand names. With all of the technology at hand, customers must be treated well, right? Wrong. >>

Thursday, January 11, 2007

eBay, PayPal Have Key To Security

A key-fob sized, battery-operated, unique code generator will be PayPal’s new defense against phishers. >>

Wednesday, January 10, 2007

Iconix Arms Consumers Against Phishers

Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem. >>

Wednesday, January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>

Tuesday, January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>

Tuesday, January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>

Monday, January 08, 2007

In-Game Ad Network Set To Launch

Starting this month IGA Worldwide, an in-game advertising vendor, will begin delivering ads to six online Acclaim games. >>

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