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BizReport : Trends & Ideas

Trends & Ideas

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Thursday, November 02, 2017

Top 5 tips to help your brand transition

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. >>

Wednesday, November 01, 2017

Top 4 backup tips for marketers

Malfunctions, virus problems, theft, even natural disasters. These are a handful of ways marketers data, files, and content can be deleted or irrevocably harmed. Here are 4 tips to protect these documents. >>

Tuesday, October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday Survey, this year online spending will top the spend of in-store consumers. >>

Thursday, October 26, 2017

Expert: How marketers can get up to date with GDPR

According to some experts, about half of European brands won't be GDPR compliant in time to meet the upcoming deadline. And, with more and more brands depending on email to connect with consumers, this lag in compliance can cause bigger problems. >>

Monday, October 23, 2017

Phones are the new wallets, tool gives marketers data they can use

Freak out because of a left behind wallet? Not any more. Today's consumers are more freaked out when they forget their phones at home. That's the word from new LivePerson data, which shows that nearly two-thirds (61.8%) of global consumers would rather leave their wallet at home than their phone. >>

Thursday, October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they continue to struggle in analyzing data and putting it to use. >>

Wednesday, October 18, 2017

Marketers: Java apps vulnerable to attack

While the mobile space continues to be a hot property for marketers, it may also be a dangerous place. According to new data from Veracode, most (88%) of Java apps are susceptible to security attacks. >>

Friday, October 13, 2017

Expert: Why data silos are killing engagement

There has been an explosion of data into the digital space over the past five to ten years, and while this data could lead to better customer experiences and better brand relationships, one expert believes the way data is currently being accessed is not helping marketers' causes. Here's why. >>

Wednesday, October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important deals are to shoppers - hint: more than you know - and we offer insight into how marketers can better connect. >>

Monday, October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving to still need human input. >>

Wednesday, October 04, 2017

EMV still a struggle for small businesses, here's why

Nearly two years after the official EMV credit card switchover in the US, many small businesses still struggle to actually accommodate the change. This inaction on accepting - and utilizing - new chip card technology leaves businesses and marketers open to liability issues. >>

Tuesday, October 03, 2017

Deloitte: Marketers should see significant holiday increases

Merchants and marketers will likely be happy with the upcoming holiday season. According to Deloitte's holiday forecast, sales should increase about 4% overall, with ecommerce sales increasing up to 21%. >>

Thursday, September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in spam rather than the inbox can lead to a reduction in sender reputation. Here's how marketers can improve inbox placement. >>

Wednesday, September 27, 2017

Two steps to help prevent journey hijacking

New data out from Namogoo highlights a growing problem for merchants and marketers: the hijacking of customers' online journey. According to their research customer journey hijacking could cost brands more than $2 billion this holiday season. >>

Tuesday, September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud. >>

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