Trends & Ideas

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Wednesday, November 19, 2008

Study: Consumers engaging with digital out-of-home ads

A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate with consumers. >>

Tuesday, November 18, 2008

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. >>

Tuesday, November 18, 2008

AdGent007, Digital Network Sales partner for Aussie, New Zealand audience

An Australian advertising company is partnering with US-based AdGent 007 for a new service that will allow marketers to follow their consumer base anywhere in the world. The partnership focuses on local markets, but with a twist. >>

Tuesday, November 18, 2008

Study: The changing faces of green consumers

More and more consumers are turning over a new leaf - no pun intended - as they try to reduce their carbon footprints and take better care of the environment. But, not all 'greenies' are the same which means marketers need to have a specific approach for the various green demographics appearing in the marketing realm. >>

Tuesday, November 18, 2008

Timing is everything with mCoupons

When money becomes tight, consumers begin clipping coupons, but this year it could be un-clippable coupons - those served via mobiles - that will help retailers during the holiday shopping rush. According to mobile marketing solution provider SmartReply, mCoupons are likely to be a big hit in 2008; the key is to serve coupons at the right time. >>

Monday, November 17, 2008

Burst Media launches auto ad network

A new vertical advertising network could impact automotive sales over the next few years, which could be hugely important with the slowing economy in the US. Auto buyers are few and far between; Burst Media has launched a behavioral targeting platform to help auto advertisers better find and target prospective auto buyers on the Internet. The ads will be targeted to consumers who have shown interest in buying a car. >>

Monday, November 17, 2008

Kontera to serve in-text ads to blogs, content sites

In-test advertising solution Kontera is partnering with PubMatic and ScribeFire to offer in-text ads to bloggers and online publishers. Kontera will analyze the publishers' content to highlight relevant keywords. >>

Friday, November 14, 2008

Forecast: Mobile messenging spend will continue to grow

The world markets may be hurting economically but one forecast expects marketing to continue pushing mobile ads; specifically mobile messenging revenue. According to a recent report from ABI Research, the mobile messenging revenue will reach $212 billion by 2013. >>

Friday, November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare will partner with Lotame to pull off the new marketing abilities. >>

Friday, November 14, 2008

Report: Moms lead the way in cutting back

They say, "The hand that rocks the cradle rules the world." A new survey agrees. Researchers from allen & gerritsen have found that moms are already cutting back and that is leading to the rest of the family cutting back, too. Moms are also responsible for the changing mores in the US, including the feeling that American's are too greedy. >>

Friday, November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area and a 'Vespa vs. Auto' gas gauge - the site invites consumers in and then engages them so that they stay. >>

Thursday, November 13, 2008

SuperPages.com taps Krillion to power local search

Online directory SuperPages.com has tapped Krillion, a local shopping search company, to power their local shopping queries. Idearc Media Corp. and Verizon Yellow Pages are also part of the deal; together, the four hubs will give consumers the ability to search locally for products, order the products online and pick up in-store. >>

Wednesday, November 12, 2008

Specific Media launches dynamic display platform

Online media platform Specific Media has launched a new display ad product called Dynamic Display; the platform gives marketers the ability to control and target specific audiences with their ads. >>

Wednesday, November 12, 2008

Marketers may benefit from travel advertising

The economy may be bad around the world, but consumers are still planning trips, even if the research won't become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising. >>

Wednesday, November 12, 2008

AdEngage taps Anchor Intelligence to fight click fraud

ith news that click fraud is on the rise - still - online advertising marketplace AdEngage has tapped Anchor Intelligence to help fight fraudulent clicks. The partnership will allow Anchor Intelligence to monitor ad traffic on AdEngage's network to help fight click fraud. >>

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