BizReport : Trends & Ideas

Trends & Ideas

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Monday, November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers. >>

Monday, November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

Thursday, November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web. >>

Wednesday, November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic. >>

Wednesday, November 01, 2006

Get More From Keyword Searches

Want to dramatically improve conversion and click through rates for your search advertising campaign? A new study from Advertising.com indicates that optimizing search is all in the keyword – and has some tips on boosting your search campaign return. >>

Tuesday, October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a sign of the times? >>

Tuesday, October 31, 2006

Advertisers Want Accurate Measurement

More and more advertisers are turning to the Internet as a viable – and growing – advertising resource. But, as advertisers continue to turn to online advertising as opposed to traditional advertising avenues the need for more accurate measurement is growing, too. >>

Monday, October 30, 2006

Branded Sites Beat Portals

Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals. >>

Monday, October 30, 2006

Jupiter: Make Emails Relevant

Not getting enough of a return on your email campaign? The problem could be that your messages rely too heavily on discounts on shipping rather than giving readers a relevant message. That is the word from a new Jupiter Research study. >>

Friday, October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>

Friday, October 27, 2006

Online Revenue Up, Online Readers Down

New reports from Merrill Lynch show online revenue for newspapers is up for the third quarter, but the news isn’t all good. Online readership is actually down, causing concern from some sectors. >>

Thursday, October 26, 2006

Sharing Facebook?

Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web. >>

Wednesday, October 25, 2006

Today’s Mom Going Online

Only 20% of moms say advertisers do a good job of reaching them. Instead, they turn to other moms for the bulk of their brand buying decisions and other information. But, the demographic has a huge potential to grow, especially for online advertisers. >>

Tuesday, October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails? >>

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