Trends & Ideas

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Wednesday, December 17, 2008

Leading companies partner to give marketers more options

Concurrent, This Technology, INVIDI and BIAP are teaming up to give marketers another option for their interaction marketing campaigns. The companies are partnering to develop platforms in which cable and broadband providers can give marketers options such as targeted Video On Demand (VOD) ad insertion, bumpering, telescoping and reporting. >>

Tuesday, December 16, 2008

One Minute Media offers sponsored vid clips

Looking for a content resource that can be specifically targeted to your products and/or services? A new service, called One Minute Media, could be what you're looking for. The company recently launched a platform for one-minute, sponsored videos. >>

Tuesday, December 16, 2008

Retailer uses iPost targeting to increase email ROI

If you're looking for a way to increase the ROI of email campaigns, a study from women's apparel chain Intermix may be of interest. The company used iPost's Autotarget feature to better target consumers. >>

Tuesday, December 16, 2008

How integrating gaming, virtual worlds increases engagement

One back-to-school ad campaign has shown that integrating gaming and virtual worlds with advertising is one way to increase the engagement levels of consumers. School supplies brand Mead utilized Go Fish, a leading digital media company, to integrate their back-to-school ads with gaming and virtual worlds. >>

Monday, December 15, 2008

Report: News ads are less effective

Advertising on news sites, which have big traffic numbers, may not reap as many rewards as marketers originally thought. According to a recent report from Experian/Simmons, less than 30% of consumers report getting 'valuable infomration' about products and services from news website ads. >>

Monday, December 15, 2008

comScore: December brings biggest online shopping day ever

E-Tailers have a few things to crow about this holiday season, specifically that holiday sales are continuing to grow despite early forecasts of dismal holiday sales. Through December 12, online shoppers have spent nearly $19.5 billion online, essentially the same amount that was spent in 2007. >>

Monday, December 15, 2008

How to get the most from video advertising

One of the newest addition to the online marketing world is also one of the toughest to understand. Although consumers are logging on to watch online video in droves, marketers aren't seeing a huge return on their investment. Here are a few tips to increase the ROI of video campaign. >>

Friday, December 12, 2008

Lyris launches HQ for Mobile

One year after LyrisHQ launched for email, the company is adding mobile functionality to the product. With the platform marketers can send one-off messages, schedule an entire campaign or sign up for recurring messages to be delivered to consumers' mobile devices. >>

Friday, December 12, 2008

NetPop: Social Networks grow 93%

Social networking may be nearing the saturation point, but it still offers advertisers an interesting avenue. Because social networks are still growing substantially, marketers have the chance to fully engage the social audience. >>

Friday, December 12, 2008

Goodmail combines video, email

Could the new trend in email marketing be video? With consumers logging on day after day to find new video clips they like, it could, and one email platform has found a way to insert video into email messages. Goodmail Systems has found a way to insert and play videos from an email messages. >>

Thursday, December 11, 2008

Pew: Over half U.S. adults play video games

It's not just kids that are playing video games, adults are getting their games faces on, too, according to a new Pew Internet Research study. >>

Thursday, December 11, 2008

CompUSA brings Internet in-store

A retailer in Florida is bringing the Internet to its bricks and mortar store. Miami-based CompUSA is providing customers with access to information at the point of sale to help them make better informed buying decisions. >>

Thursday, December 11, 2008

Study reveals how student interact with email

If you think marketing to high school and college-aged students is simply about video or a clever hook, think again. A new study from eROI reveals the differences between high school and college students, giving marketers a better idea of how to engage this elusive market. >>

Thursday, December 11, 2008

Email Solution could solve shopping cart abandonment

There's a new solution in town that could help etailers the solve the problem of shopping cart abandonment. Researchers have found that more than $50 billion is lost yearly because shopping carts are abandoned. The eWayDirect platform is an email platform that is purported to help marketers reengage shoppers and close those lost sales. >>

Thursday, December 11, 2008

PointRoll partners with Komli to serve ads in India

A new partnership between Komli Media and PointRoll will deliver rich media ads to Indian consumers. Through the partnership Indian online advertisers will have a resource to deliver rich media ads to consumers. >>

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