BizReport : Trends & Ideas

Trends & Ideas

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Friday, October 20, 2006

Ad Management Tool Debuts From DoubleClick

Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms. >>

Thursday, October 19, 2006

Develop “Lifecycle” For Email Campaigns

A new study out from email services provider Silverpop indicates marketers should develop a lifecycle to deliver the right message at the right time for the consumer. >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Tuesday, October 17, 2006

Calculate Spam Risk

Non-responders can kill an email ad campaign. But is it the non-responders who are killing click through ad revenue or is it your copy? A test could tell the difference. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Friday, October 13, 2006

Google Merge: Good for Business

That’s the word from marketing executives across the United States. Media buyers are looking forward to what will happen with the merge of Google’s search capabilities and the online world’s largest video provider, YouTube. >>

Thursday, October 12, 2006

Security Worries High, Trust Low

A study is throwing cold water on the belief that customer satisfaction with purchases is all marketers need to be concerned with. Worries about the security of user information are at an all time high, and consumer trust is low enough to affect customer loyalty. >>

Thursday, October 12, 2006

Is Social Networking Losing Clout With Youth?

The popularity of social networking sites is changing the way everyone uses the internet and is bringing about a new web-based e-commerce system. >>

Thursday, October 12, 2006

Boomers Have Money, Gen Y Has Influence

Want to influence shoppers to buy your brand? Revenues falling even with a targeted search campaign and building buzz through social networks? Then you may not have the right people involved. Kids are the influencers today. >>

Wednesday, October 11, 2006

Platform Gives Advertisers Control

A new company is hoping to cash in on the user generated content craze with their own platform, said to give advertisers control of the space. >>

Wednesday, October 11, 2006

Search Giants Encroaching on 411

Want the 4-1-1? Just point your mobile toward Yahoo, Google and MSN. The three search giants, in addition to IAC’s Citysearch are set to bring search marketing to mobile phones in a big way. >>

Monday, October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>

Friday, October 06, 2006

Teens, Tweens: More Than Surfers

A new study shows teens and tweens are doing more than surfing the web. For many between the ages of 8 and 18, the Internet is a place to spend money. >>

Thursday, October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. >>

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