BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, November 14, 2006

Mobiles to Influence Local Search?

According to a panel of marketing executives, the number of Internet able mobile phones will lead to a boom in local search marketing sooner rather than later. At MediaPost’s Search Insider Summit Monday, the execs indicated that more people will begin using mobiles to perform searches for the nearest big-box store. >>

Tuesday, November 14, 2006

Search Marketers to Follow Google Offline?

The line between traditional and online advertising is beginning to blur. With Google’s announcement last week that they would begin advertising in newspapers and radio, other search marketers could be keying in to a new trend. >>

Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Friday, November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. >>

Thursday, November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. >>

Wednesday, November 08, 2006

Yahoo! Tests Graphic Mobile Ads

Eager to build more online revenue, Yahoo! is set to begin delivering graphic advertising to mobile phones. It’s part of a test program to see how well the ads translate from the Internet to mobile space. >>

Wednesday, November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results. >>

Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

Tuesday, November 07, 2006

U.S. Web Future In Doubt?

Is the U.S. moving too slowly to capitalize on next generation Internet? That is the fear of approximately 86% of online experts. They say countries like China, India and several other Asian and European countries may be moving faster toward Internet Protocol version 6 (IPv6). >>

Monday, November 06, 2006

AdBrite Opens Auction Model

Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more. >>

Monday, November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers. >>

Monday, November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

Thursday, November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web. >>

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