Trends & Ideas

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Wednesday, January 28, 2009

Facebook launches new engagement ad format

If you wanted to advertise to Facebook members would you a) engage them, b) entertain them or c) both? The answer is c) - polling ads. >>

Wednesday, January 28, 2009

Search engine says no to data collection

Identity protection becomes more important with every year that passes. Many consumers have signed on to stop data collection from behavioral targeting, search engines and other online areas. One search engine has taken note; meta-search platform Ixquick has announced they will no longer collect IP addresses from users. >>

Wednesday, January 28, 2009

Study: Ad specialties may be most effective

Everyone loves a little swag (stuff we all get). If you've marked advertising specialties (SWAG) off of your list of ad resources, consider putting them back on. According to a recent report from the Advertising Specialty Institute ad specialties are more cost effective than print, radio and television ad formats. >>

Wednesday, January 28, 2009

Nielsen: Online newspaper traffic up 16%

Paper-copy circulation of most daily newspapers may be dropping, but their online circulation is rising. According to the latest numbers from Nielsen Online year over year traffic to the top online newspaper websites grew 16%. >>

Tuesday, January 27, 2009

The keys for a good rich media campaign

The general online marketplace may be seeing a slowdown but when it comes to rich media, marketers continue to invest larger amounts of money. Why? According to one expert, it is because of the return that rich media can give - both through conversions and through campaign metrics. >>

Tuesday, January 27, 2009

How to better engage Hispanic consumers

If you're somehow missing out on the growing Hispanic marketplace in the US, the chances are you simply aren't targeting correctly. A recent survey from The Direct Marketing Association found that nearly half of marketers had better response to ads based on acculturation. >>

Tuesday, January 27, 2009

New Lyris HQ tool allows email to become social

Email marketing is going social thanks to an enhancement to the Lyris HQ suite. The new functionality allows email marketers to simply scale email messages into social conversations. >>

Monday, January 26, 2009

T-Mobile harnesses buzz, WOM and viral for TV Ad campaign

In a crowded British rail station, T-Mobile demonstrated the power of the people as it created a buzz that reverberated around the web, across mobile networks and through television screens. >>

Monday, January 26, 2009

How hot will online video be in 2009?

Everyone is talking about rich media, specifically online video. But is online video a good bet for marketers? According to one forecast online video will be very hot in 2009 as more marketers push to meet the demand of consumer interest. >>

Monday, January 26, 2009

Metric offers mapping for search keywords

Do you ever wonder how search keywords are performing in Boise or even in Miami? A new analytics tool from Enquisite Pro could be the answer. The new tool allows marketers to determine how search keywords are performing down to a specific geographic area. >>

Monday, January 26, 2009

Informa: 5 billion mobile consumers by 2012

If you think you have time to jump on the mobile bandwagon, think about moving up your timeframe. According to a new mobile forecast from Informa Telecoms & Media the mobile marketplace will reach over $1 trillion by 2013 and will have more than 5 billion subscribers by 2012. >>

Friday, January 23, 2009

Demandware clients see 30% increase in revenue

Despite all of the doom and gloom predictions for the 2008 holiday season and indeed the predictions that etailers must brace for an overall down year through 2009 some etailers continue to see profits and traffic increases. According to a recent report from Demandware, an on-demand ecommerce platform, their client base saw a 30% increase in revenue during the 2008 holiday shopping season. >>

Friday, January 23, 2009

Endemol, Access360 partner for online, mobile video series

A new partnership between Edemol USA, the largest independent production company in the world, and media network Access360Media could be marketers another way to reach the youth market. The companies are partnering to create a new online, mobile and in-store series called "Waiting for a Ride", which has the potential to reach millions of youths. >>

Friday, January 23, 2009

comScore: Job sites see influx of traffic

The economy continues to suffer in the US, which is leading more and more consumers online in search of better positions. According to the latest research from comScore visits to job related websites increased 51% (YoY) in December. >>

Thursday, January 22, 2009

Report: Young consumers tune in to web video

Forget about television advertising if you're hoping to convert consumers between ages 18 and 24; according to a recent report from video advertising network Live Rail these consumers are more likely to be found watching online video than traditional television. >>

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