Trends & Ideas

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Friday, February 06, 2009

New tool boosts ad relevance

Content may be key but relevance is everything else. If ads aren't relevant consumers won't engage which means a smaller campaign ROI. A new tool from Eyeblaster could help marketers enhance ROI by ensuring that ads have relevance for consumers. >>

Friday, February 06, 2009

New formats launched for AdOn mobile ads

Mobile advertising solution AdOn has launched several new ad formats which could help marketers enhance upcoming mobile campaigns. The new formats include banner and multimedia ads, text and video as well as downloadable apps, giving marketers even more options when it comes to audience engagement. >>

Thursday, February 05, 2009

Study: Traditional retailers are missing the online wave

Traditional retailers are seriously falling behind their online counterparts when it comes to search campaigns. According to the new "Retail Search Presence Study" from Internet Engine, brick-and-mortar retailer information only shows up about 12% of the time compared to 30% of the time for e-tailers. >>

Thursday, February 05, 2009

Study: iPhone users more likely to respond to mobile ads

When it comes to mobile marketing, iPhone users are the consumers to target. According to a new report from Limbo and GfK Technology, based on Q4 2008 numbers, iPhone users were 66% more likely to respond to mobile ads than other mobile consumers. >>

Thursday, February 05, 2009

comScore: Online video increases 13%

For US residents, online video continues to play a huge part in the time spent online. According to the latest numbers from comScore US consumers watched 13% move online video clips in December 2008 than in November 2008, to reach just over 14 billion. YouTube continues to lead the way to online video views. >>

Thursday, February 05, 2009

Popularity of mobile video streaming, downloading rising

Video streaming and downloading by mobile users rose significantly towards the end of 2008, according to QuickPlay Media's findings from its latest quarterly consumer consumption analysis. >>

Wednesday, February 04, 2009

Jivox launches affiliate video program

Online video advertising hub Jivox has announced plans for a video advertising affiliate program. The platform will give marketers using Jivox the ability to approach video advertising from three directions: as publishers, as an agency partner and as a referral partnership. >>

Wednesday, February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the ads for the individuals social spaces. >>

Tuesday, February 03, 2009

Report: Blogging tops social marketing efforts

A recent survey by Hubspot shows that, for most marketers, a company blog leads the way into the social marketing world. But, is a company blog enough? And, are marketers using blogs and social networks to their best advantage? >>

Tuesday, February 03, 2009

comScore: Search, job categories continue to be hot

With New Year's many marketers threw out the old and rang in the new, but that could be a mistake. Rather than tossing out 2008, there are things we can all learn from the year. For instance two of the hottest ad categories in 2008 were job and search. Can these categories still be expected to hold the keys to high campaign ROI? >>

Tuesday, February 03, 2009

Report: Facebook users more engaged than MySpacers

MySpace may still have more name recognition than Facebook but Facebook now has one ranking that MySpace is likely to want: engagement time. According to the latest data from Nielsen Online Facebook users are more engaged with the site than MySpace users. >>

Tuesday, February 03, 2009

Hitwise: Steady growth in 'e-book' searches

Hitwise's Robin Goad has released data regarding searches for e-books. His findings have revealed a steady growth in searches for the term, demonstrating a continued interest in digital reading. Marketers can easily integrate e-books into their marketing strategy, driving traffic and creating awareness and taking advantage of the potential viral aspect of e-books. >>

Monday, February 02, 2009

PEJ tracks blogosphere with New Media Index

In an attempt to monitor the blogosphere and compare it to the realms of traditional media, the Pew Research Center's Project for Excellence in Journalism has launched the New Media Index which will track over 100 million blogs and 250 million social media outlets. >>

Monday, February 02, 2009

Etailers add content, rich media to websites

It seems that etailers are taking the old adage 'beauty is only skin deep' to heart. Many etailers are taking formerly 'pretty' websites and adding content, rich media and consumer reviews in an effort to give consumers what they really want - product information. >>

Monday, February 02, 2009

New social advertising network launched by Shopit

Looking to get a little more social? A new social advertising network has been launched by Shopit Media; the ecommerce ad network is said to allow peer to peer, CPA and brand advertising. >>

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