Trends & Ideas

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Tuesday, February 17, 2009

Online dating pulls in more ads

As more and more consumers turn to online dating services to find their perfect match advertisers are logging on to perfect their ad campaigns. According to research from Nielsen Online more advertisers are turning to dating websites to find a larger consumer base. >>

Tuesday, February 17, 2009

IDG TechNetwork, Collective Media partner for display ads

Collective's AMP platform will manage and monetize the display ads on IDGs TechNetwork, giving the sites in the network the ability to maximize branding, lead generation and targeting. >>

Monday, February 16, 2009

Survey: More etailers are optimizing

Standard offers like free shipping and 10% off for loyal shoppers aren't enough any longer and many online merchants are adjusting their offer base because of this. According to a recent survey from the e-tailing group merchants are optimizing their sites to including refined search information, guided navigation and landing page sorts to make shopping easier for consumers. >>

Friday, February 13, 2009

comScore: US Ecommerce down but up

A mixed message from metrics firm comScore for etailers. According to the company US ecommerce was down about 3% in Q4 2008 but for the entire year, ecommerce actually grew about 6%. Why the difference? The stock market crash is likely the culprit; before the market deflated consumers were still spending and after most consumers vastly cut back. >>

Friday, February 13, 2009

Anthem platform upgrades to include email, IM and social apps

Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices. >>

Friday, February 13, 2009

TubeMogul: direct navigation drives video views

Here's an interesting tidbit: it turns out video search engines aren't leading many consumers to online video clips. According to a report from TubeMogul the majority of online video views are driven by social networks or through direct navigation. >>

Thursday, February 12, 2009

Mazooma gives online shoppers another payment choice

Etailers now have another choice when it comes to online payments. Online payment source Mazooma has launched a secure, real-time payment solution which gives consumers the ability to buy without a credit card. >>

Thursday, February 12, 2009

4INFO launches mobile SMS ad server

4INFO, a text messenging provider, has launched a new service for mobile marketers: AdHaven. The new platform helps mobile publishers and operators to monetize their content through SMS test ads. Users can manage campaigns through the platform. >>

Wednesday, February 11, 2009

ANA: Marketing outlook worse than predicted

A new study by the Association of National Advertisers makes for worrying reading. Marketers will be making more cost and budget cuts than previously predicted as the recession bites the marketing industry. >>

Wednesday, February 11, 2009

Report: Daytime television viewers are loyal

Overall viewership for daytime television may be down, but according to a new report from EPoll Research the viewers sticking with daytime TV are exactly what marketers need. Research with FastTrack Television Weekday found that daytime television viewers, who are predominantly female, are loyal to their programs. Researchers further found that watchers of soap operas are more likely to watch entire programming sets than watchers of other daytime fodder, such as judge shows, games shows or talk shows. >>

Wednesday, February 11, 2009

Two more sites join Travel Ad Network

Travel marketers wanting to reach more in-market consumers have another reason to sign on with the Travel Ad Network (TAN): two more travel destinations have joined. This week TAN announced that both PlanetEye and ExpertFlyer had joined the network, giving marketers access to travelers planning and researching their next destination. >>

Wednesday, February 11, 2009

FatTail launches PageGage platform for publishers

A new solution from FatTail could help publishers better monetize their websites by automating inventory forecasts and proposal generation. The solution can predict how campaigns will perform and offers dynamic pricing so that publishers have more input on campaigns. >>

Tuesday, February 10, 2009

eMarketer predicts continued growth in number of socnet users

A new report from eMarketer estimates that in the next few years the number of users of social networking sites in the U.S. will rise to 114.6 million people, or 62% of the U.S. online population. Yet despite the potential, social networking sites have still to solve the problem of monetization. >>

Tuesday, February 10, 2009

Forrester: European ad spend to increase only 10%

The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while the online ad situation isn't dire it is also not rosey. >>

Tuesday, February 10, 2009

How to better engage the boomer marketplace

Vitamins, joint pain relief and affordable insurance. These are the domains of marketers targeting the baby boomer generation. But are they the only domains? Not hardly. Baby boomers aren't just thinking about their health and well-being they are purchasing toys from grandchildren, advising older children about first car purchases and even influencing their children's choice in a new car. But finding the right boomer at the right time can be a tough sell. Here are a few tips to better engage the boomer marketplace. >>

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