BizReport : Trends & Ideas

Trends & Ideas

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 | next >

Thursday, January 18, 2007

Microsoft's Targeting Features to Predict Behavior

Microsoft is nearly ready to unveil their new adCenter model, hoping the new capabilities will help gain ground in the war over keywords. On Wednesday they previewed one new feature that boasts the ability to predict behavior, keyword performance and traffic. >>

Thursday, January 18, 2007

Internet Drawing Advertisers from TV & Print

The United States is not the only country pulling away from traditional advertising to new mediums. The countries in Europe are also fast moving to the Internet as the preferred ad medium. >>

Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

Wednesday, January 17, 2007

Total Recall for Viral Video?

Perhaps not total recall, but a new study indicates viewers may have better recall for viral videos than was originally thought. Should that make online video a more substantial part of online advertising? >>

Wednesday, January 17, 2007

Netflix Streaming Movie Feature Announced

Netflix has announced a new online service that streams online movies, free, to subscribers' PC's. >>

Tuesday, January 16, 2007

In-Game Ad Platform Upgraded to Flash

Hoping to appeal to a wider base of online gamers, IGA Worldwide is upgrading their in-game ad platform to support flash-based games. The upgraded platform also offers better targeting and tracking controls. >>

Tuesday, January 16, 2007

IT Spend to Hit $1.5 Trillion

Don't look for information technology spending to slow down any time soon. According to new research from IDC, the IT spend will jump to $1.5 trillion over the next four years. >>

Monday, January 15, 2007

CBS, Google to Deal for Radio, TV Ads?

Google apparently isn’t satisfied with online and newspaper advertising. According to reports from MediaBuyerPlanner, the online giant is in talks with the CBS networks to provide ad sales for radio inventory. >>

Monday, January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Monday, January 15, 2007

“Gatineau” to Provide Analytics for MSN

Hoping to cut Google’s giant status a little, Microsoft is testing analytics software for keyword advertisers. The “Gatineau” platform is based on technology from DeepMetrixCorporation in Canada. >>

Monday, January 15, 2007

Online Video Ad Spend to Treble

Spending on video advertising could be set to triple in 2007, and the search is on for the best ways to integrate ads in to this popular media. >>

Friday, January 12, 2007

MySpace Headed to France?

Internet social networking giant MySpace is headed to France. The social hub has launched a French version of itself, which expands the portal well into Europe. >>

Friday, January 12, 2007

Yahoo’s Newspaper Alliance Grows

Yahoo’s deal to provide job listings to newspaper websites across the United States is expanding. Morris Communications has come on board. The company publishes 27 newspapers across the country. >>

Friday, January 12, 2007

Study: 81% to Increase Email Marketing

More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at the top of the list. >>

Thursday, January 11, 2007

Newspapers Team Up For Online Ad Network

Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 | next >