Trends & Ideas

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Friday, March 06, 2009

Weather Underground, Dapper partner for targeted ads

Forget behavior, demographic or contextual targeting. A new solution from Weather Underground and Dapper will target ads to consumers based on the weather. This type of geographic targeting could be an interesting opportunity for local marketers. >>

Friday, March 06, 2009

The dark side of Twittering

Social marketing, branded social microsites and blogging might be high priorities but after a tough week for candy-maker Skittles, no company should think blogging, Digging or Twittering is a simple solution. Social tactics can quickly turn on marketers, negatively impacting a campaign but more importantly the brand. >>

Friday, March 06, 2009

Taleee gives etailers real-time consumer opinions

Ever wonder what consumers think of a specific product? Do you need more than one or two consumer opinions to make a decision? Consumer opinion hub Taleee could help by giving etailers and online marketers access to customer satisfaction ratings. >>

Thursday, March 05, 2009

TRUSTe: Concerns about behavioral targeting decreasing

More consumers know their online behavior is being tracked, yet less find it unnerving, according to a new study from TRUSTe. >>

Thursday, March 05, 2009

Product videos gain popularity among consumers and retailers

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year. >>

Thursday, March 05, 2009

comScore: Video viewing increases 15%

Think online video is a passing fad to be avoided in favor of more long-lasting advertising mediums? Think again. According to a new comScore report video viewing increased 15% from December 2008 to January 2009. >>

Thursday, March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. >>

Thursday, March 05, 2009

eMarketer: SEO shows promise for marketers

With online ad budgets tightening, eMarketer expects one area to see growth: search engine optimization (SEO). According to a recent report search engine optimization will see increased growth because optimizing websites can help an online campaign post great ROI. >>

Wednesday, March 04, 2009

Adjix embeds ads in tweets

Revenue-sharing ad network Adjix has announced a new ad format they believe will help monetize the micro-blogging service Twitter. >>

Wednesday, March 04, 2009

MessageLabs: Spammers use financial crisis

Consumers looking for financial information now have another hurdle to cross: search engine spam. Although not a new threat, MessageLabs Intelligence has found that spammers are now including links to search engines in their mailings which are focusing on the tough economic conditions facing consumers. The link then searches for the spammer's domain when consumers click on the link. >>

Wednesday, March 04, 2009

IAB asks for advertisers' input in new CPC guidelines

Just before releasing new guidelines for click measurement, the Interactive Advertising Bureau (IAB) is asking for advertisers to give their two cents. The IAB is asking online marketers to comment on three new guidelines for the measurement of cost per click advertising. >>

Wednesday, March 04, 2009

Study: Gen Y visits, doesn't join branded networks

According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually join those sites. While visits are good, many marketers are banking on these consumers joining in - and buying more products later. >>

Monday, March 02, 2009

Is the recession forcing consumers to change shopping strategy?

A new survey by research consultancy Shoppercentric has found that the recession is forcing British shoppers to stop and reconsider where and how they shop. >>

Monday, March 02, 2009

Dynamic Display Ads - now that's dapper

You know the old direct marketing mantra - the right offer to the right person at the right time? Well, it's come to display ads, courtesy of Dynamic Display Ads from Dapper. >>

Friday, February 27, 2009

Havas Digital partners Media6° for social graphing solution

A new partnership between Havas Digital and Media6°, a global social graphing company, could give marketers a better idea of what social consumers want. The partnership would give Havas Digital access to Media6° technology which maps social consumers, helping marketers to connect with a scalable consumer base. >>

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