Trends & Ideas

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Monday, March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category. >>

Monday, March 23, 2009

Google Checkout rolls out subscription beta

Google Checkout has added a new feature that will allow merchants to charge buyers on a regular, recurring basis without the consumer having to do a thing. >>

Friday, March 20, 2009

Ipsos: Consumers want video to be free

With more and more consumers logging on to the Internet to share and stream video clips marketers are following suit. However a recent report from Ipsos MediaCT's MOTION program indicates that while advertising may be acceptable, consumers are not in favor of paying for this type of content. >>

Friday, March 20, 2009

Burst Media's adConductor helps build reach

A new inventory exchange program from Burst Media's adConductor helps publishers, advertisers and advertising networks quickly build reach amongst consumers. The platform gives online properties the ability to serve billions of ad impressions monthly without meeting a required commitment or seating. >>

Friday, March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. >>

Thursday, March 19, 2009

Adfusion: Brand-focused storytelling popular with consumers

When article-based ad network Adfusion asked consumers whether they were likely to read and act upon articles that contained brand and product information, the results were surprising - many said they would. >>

Thursday, March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase intent. >>

Thursday, March 19, 2009

Nielsen: Social networking 4th most popular online activity

If you're not blogging, friending or otherwise socializing as part of your online marketing plan, you're probably missing out. According to a new report from Nielsen Online social networking and blogging are now the fourth most popular online activity. With so many consumers interacting on a social level marketers need to be there, too. >>

Thursday, March 19, 2009

Doclix launches ad network publicly

After beta testing to a controlled group of advertisers last December Doclix is now launching it's new pay per click ad network to the public. Called AdSide, the new network offers PPC markters the ability to target consumers through user activated text ads. >>

Wednesday, March 18, 2009

The NPD Group: Marked increase in digital music sales

Cost-effectiveness and convenience is contributing the demise of the CD and a rise in digital music sales, according to new research from The NPD Group. >>

Wednesday, March 18, 2009

Kelsey Group: Local ad market to contract

As consumers continue to cut back so do marketers, especially local marketers who are beginning to take a hard look at which ad mediums are doing the most work and cutting back on mediums which don't perform as well. According to new research from The Kelsey Group this trend will continue through 2013, as local advertising drops to $144 billion. >>

Wednesday, March 18, 2009

Apptera lauches a mobile ad channel

A new mobile channel may help marketers better engage young consumers, a demographic important because younger consumers are more likely than older consumers to utilize the mobile space. The channel delivers targeted, relevant ads to consumers between 18 and 34 years of age. >>

Tuesday, March 17, 2009

Citibank slips ads into online credit card statements

According to a recent article from ClickZ's Kate Kaye, targeted ads have been showing up on Citibank customers' online credit card statements. >>

Tuesday, March 17, 2009

Mobile coupon campaign success for Planet Funk

A chain of fashion clothing stores in the U.S. used mobile coupons to bolster sales in the run up to Christmas, 2008, with amazing results. >>

Tuesday, March 17, 2009

PubMatic launches ad platform for large publishers

Ad optimization firm PubMatic has launched a new platform geared specifically for larger publishers. Called PubMatic Premier, the platform is aimed at helping publishers making more than $5 million in annual revenue by helping them better control advertising on their websites. >>

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