With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only $54 billion by 2010. >>

Thursday, March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>

Wednesday, February 28, 2007

Hispanic advertising to outpace general advertising

The Hispanic population has quickly grown to be the largest minority population in the United States, and as such the advertising market for the group is wide open. According to a recent study, advertising growth within the Hispanic population will outpace the general market by 2010. >>

Wednesday, February 28, 2007

Online TV viewers show sponsors the love

Viewers of online television shows aren't impatiently waiting for those sponsorships ads to end. According to a new study, sponsors have a stronger tie with online TV viewers than traditional TV viewers. >>

Wednesday, February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs. >>

Tuesday, February 27, 2007

TV stations not excited about Google's auctioning tool

Don't expect television stations to begin jumping for joy when Google's television ad auctioning tool becomes available. According to reports, executives are not thrilled that Google is encroaching on their area of expertise. >>

Tuesday, February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Friday, February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking. >>

Thursday, February 22, 2007

Study: 40% research politics online

Forget the nightly news or attending political rallies, more people are relying on the Internet for their political information. According to a study from DoubleClick, about 4 in every 10 adults research political information online. >>

Thursday, February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers. >>

Thursday, February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years. >>

Wednesday, February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>

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