RSS feed Get our RSS feed

News by Topic




BizReport : Trends & Ideas

Trends & Ideas

... 3 4 5 6 7 ...
 

Friday, January 26, 2018

66% of marketers using cloud software suites still unable to meet goals

Ahhh, technology - it makes marketers' lives so much easier, doesn't it? Well, not according to recent research from real-time marketing cloud platform Resulticks the results of which found that, despite investment in technology, marketers still aren't able to meet marketing goals. >>

Thursday, January 25, 2018

Expert: Why marketers should double-down on privacy concerns

Privacy could be the word of the year for 2018. That, according to one expert who believes consumers' worry about data breaches and concerns about personal data will continue to grow throughout the year - especially where children are concerned. >>

Wednesday, January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66% of shoppers prefer interacting with self-serve customer service tech rather than in-store associates. >>

Tuesday, January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. >>

Tuesday, January 23, 2018

Expert: Amazon, WalMart, CPGs will impact 2018 more than we think

2017 was unquestionably a mixed bag for the retail industry. There were indisputable low notes - Chapter 11s from Toys R Us, The Limited and BCBG, for example. Estimated store closures were likely to hit 8,600 by end of 2017 - with Macy's, Gap, Sears, JC Penney's, Michael Kors and others all shuttering storefronts. So, what's next for retail in 2018? Brent Franson, CEO at Euclid shares his predictions. >>

Monday, January 22, 2018

Final holiday numbers show mobile a growing retail force

Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. >>

Friday, January 19, 2018

Advertising will be 'rear-ended' by autonomous vehicles

While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject themselves into the extra 300 or so hours that Americans currently spend with their hands on the wheel. >>

Thursday, January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. >>

Tuesday, January 16, 2018

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from Yes Lifecycle Marketing finds that only about half of markers are personalizing content based on consumers' ages. >>

Monday, January 15, 2018

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. >>

Monday, January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers. >>

Friday, January 12, 2018

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. >>

Thursday, January 11, 2018

Travel firms introduce facial recognition destination searching

Marketers can't read consumers' minds - yet - but advances in facial recognition technology can let them read your face. Read on to find out how facial recognition technology has already begun to make an impact in the travel industry. >>

Tuesday, January 09, 2018

Should you really be jumping on new tech bandwagons?

I am sure you have been reading all the New Year articles about what new technologies marketers can harness to delight and acquire new customers and keep existing customers happy. But, new research suggests that hopping on the new technology bandwagon is less important to consumers than improving existing services. >>

Tuesday, January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change how marketers approach advertising and analytics. Five experts explain why attribution should change marketers' approach. >>

... 3 4 5 6 7 ...