Trends & Ideas

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Tuesday, February 23, 2010

Tweet rate exceeds 50 million per day

The micro-blogging behemoth continues to grow, according to new data revealed today by their analytics team, with the number of daily tweets whizzing past another milestone. >>

Tuesday, February 23, 2010

Top 3 Tips to Improve Ad Engagement

When it comes to creative, most marketers think detail is the key. In some instances, yes more copy work, but by and large the most attention-getting ads are still quick and to the point. Especially in the online ad world, ads must quickly grab the consumer's attention and then engage. Here are three tips to get more eyeballs on your ads. >>

Tuesday, February 23, 2010

comScore to offers predictive marketing option to publishers

This week comScore is launching a new modeling platform said to give publishers insight into consumer behavior. The platform will use anonymous data collected to show publishers which ads should be presented to which consumers. >>

Monday, February 22, 2010

Social games driving virtual goods market

The virtual goods market is set to soar and virtual currency and payments solution provider Social Gold has published a report that shows over half of virtual goods customers make repeat purchases. >>

Monday, February 22, 2010

Nurture Institute launches new email platform

This week the Nurture Institute launches a new platform for email marketers, aimed at helping emailers deliver more messages to more consumers. Called e-Mail Assistant, the SaaS-based (Software as a Service) platform integrates with Microsoft Outlook to help marketers improve deliverability, personalization and email tracking. >>

Monday, February 22, 2010

Ad network launched for online publications

A new offering from RGM Group gives online marketers more control over ad targeting. The newly launched RGM Alliance is a premium ad network available for over 150 vertically-focused online publications. The network serves ads to more than 46 million unique users (US) and more than 67 million unique users (global) per month. >>

Monday, February 22, 2010

Adap.tv launches video ad marketplace

Video marketers have another place to look for ad-space: Adap.tv. This month the video management platform launched a first-of-its-kind video advertising marketplace. The platform gives brands, marketers and publishers the ability to control the buying and selling of in-stream video ads. >>

Friday, February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50 natural search results. The report further indicates that Big Business isn't linking paid search keywords to SEO campaigns. >>

Friday, February 19, 2010

Report: 25% of small businesses are in the social space

Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses. >>

Friday, February 19, 2010

Report: $83 billion lost because of bad customer service

The customer is always right. It's an age-old saying that retailers live by. But, according to a recent report customer service, specifically bad customer service, is costing businesses billions of dollars each year. Analysts from Greenfield Online, Datamonitor/Ovum and Genesys found that more than $80 billion is lost each year because of bad customer experiences. >>

Thursday, February 18, 2010

PopCap Games: Typical social gamer is female and forty-three

Over the last couple of years studies have shown how the numbers of women involved in gaming, online and console, have increased. PopCap Games' new research in the U.S. and U.K. shows how games on social networks are also experiencing a rise in audiences of females, mostly from older demographics. >>

Thursday, February 18, 2010

Nielsen: What consumers will - and won't - pay for content

When it comes to traffic, publishers know that fresh content is the key. Consumers no longer what a tiny soundbite, they want a lot of content and they want it all the time. But, what kind of content is worth paying for and what isn't? That is a question many publishers are still trying to answer. >>

Thursday, February 18, 2010

Viewpoints, Foresee Results partner for customer satisfaction metrics

Wonder no more about how satisfied consumers are in your online community. Viewpoints and Foresee Results have partnered to measure satisfaction, which should help brands and publishers connect in at a deeper level with users. >>

Thursday, February 18, 2010

Launch your apps - without Apple

Hoping to push into Apple's dominance of the app market, a group to telecom providers are banding together for app development. The telecoms have formed the Wholesale Applications Community, an open platform which developers can use to create and launch apps. >>

Wednesday, February 17, 2010

Panache launches ad workflow management system

If ad buys are taking up too much of your time, a new platform from Panache might help. Today Panache launches the AdFlow platform which gives publishers the ability to scale digital video campaigns from ad sale to trafficking. >>

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