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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, July 26, 2017

Airlines and broadband/pay-TV failing in customer service

Broadband and pay-TV firms, along with airlines, saw the biggest increases in consumers touting them as the worst sectors for service, according to service design agency Engine's latest annual study. >>

Wednesday, July 26, 2017

Expert: Amazon/Whole Foods deal doesn't have to kill SMBs

Amazon's acquisition of Whole Foods sent a bit of a shockwave through local businesses, reinvigorating their fears that the online giant would soon swoop into their towns and take their businesses. While some merchants may falter, one expert believes the Amazon move won't kill local businesses - unless they allow it. >>

Wednesday, July 26, 2017

Top 3 tips to better use AI for a better customer experience

The customer experience has never been more important to brands, but there has also never been more in-tune artificial intelligence tools to help create good experiences. Here are three tips to a better use of AI in the CX space. >>

Tuesday, July 25, 2017

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. >>

Tuesday, July 25, 2017

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. >>

Tuesday, July 25, 2017

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. >>

Tuesday, July 25, 2017

Top 3 tips for physical merchants to engage e-shoppers

For a while, online shoppers did a lot of impulse buying, but as the ecommerce space has developed, those impulse buys have lessened and shoppers have begun looking for specific deals on specific items in the online space. However, there are ways physical merchants can engage shoppers in the digital space. Here are three tips. >>

Monday, July 24, 2017

Expert: What the Amazon/Whole Foods deal means for merchants

Many merchants and brands who succeed primarily in physical stores are wondering: what does Amazon's move into brick-and-mortar grocery mean for us? One expert believes it means evolution. >>

Monday, July 24, 2017

Survey: College wins back to school spending

While the numbers are close, those families shopping for back to college supplies are expected to out-spend families shopping for K-12 supplies. That's the word from Deloitte's 2017 Back to College Survey; according to their research families with kids headed to college are expected to take up at least two-thirds of the whole back to school spend. >>

Monday, July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in creating a creative optimization strategy. >>

Monday, July 24, 2017

Data threat report reveals 43% of retailers suffered breach in past year

A new study reveals that 43% of retailers across the globe have suffered a data breach in the past year, prompting nearly three quarters of retailers to increase investment in IT security. >>

Friday, July 21, 2017

Survey: People using recycle bin for backup

With World Backup 2017 just past, Barracuda has released a new survey with a disturbing trend. According to their research about 80% of people aren't testing data protection strategies more than yearly, and about 65% of office administrators are using their recycle bins for data backups. >>

Friday, July 21, 2017

Expert IDs trends to watch with AI

From voice activated personal assistants to AI used in ad targeting, 2017 has been rife with new potential for the AI space. One expert identifies trends to watch in artificial intelligence. >>

Friday, July 21, 2017

Study: Mobile game revenues to push $65 billion

According to a new mobile gaming forecast from AppLift, by 2020, mobile gaming revenues will push the $65 billion mark. That kind of number will likely push more advertisers into the space. We asked AppLift's Stefan Benndorf about the report. >>

Thursday, July 20, 2017

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. >>

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