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BizReport : Trends & Ideas

Trends & Ideas

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Friday, August 18, 2017

Top 3 tips to move SMB comms to the cloud

Moving different areas of business to the cloud is nothing new, but successfully moving areas like communications into the cloud can be challenging. Here are three tips to start the journey. >>

Friday, August 18, 2017

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family mark, about 6% higher than 2016 numbers. >>

Thursday, August 17, 2017

Trends to watch in B2B ecommerce

While B2B digital commerce continues to grow, it still lags behind B2C digital commerce. However, B2B is making some strong strides forward. Here are trends B2B brands should watch. >>

Wednesday, August 16, 2017

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. >>

Tuesday, August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. >>

Monday, August 14, 2017

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. >>

Friday, August 11, 2017

Expert: Improve loyalty with money transfer

According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. >>

Friday, August 11, 2017

UK to overhaul data protection

The UK has announced plans to overhaul their data protection laws, to meet the upcoming GDPR deadline. In May, the GDPR will go into effect, changing regulations regarding customer privacy, and how merchants, publishers, and other entities obtain and use customer data. >>

Tuesday, August 08, 2017

Snapchat's ad spend is up, what that means for brands

Post-IPO, social hub Snapchat has announced ad spend increases of 101% (Q1 vs Q2), with increases in specific areas, like Home & Garden showing increases of more than 1000%. Those numbers are enough to have any advertiser wondering what impact the social network could have on their revenue numbers. We asked an expert what these numbers mean, in the big picture of social marketing. >>

Monday, August 07, 2017

How to get more from your video spend

There is a shift coming to online marketing, and it's being pushed by video. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Here's how to get more from your video spend. >>

Monday, August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and according to the company ad revenues increased 51% in May, alone. >>

Friday, August 04, 2017

Why tailoring the online shopping experience is a must

Back-to-school shopping used to mean heading to the mall, but according to the NRF data nearly half (46%) of consumers plan to shop online for their back-to-school needs this year. To survive in the digital age, retailers will need to make ecommerce their primary channel, creating compelling experiences. Here's how. >>

Wednesday, August 02, 2017

Why location analytics are key to retail health

While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according to some, is why location analysis is crucial to overall retail health. >>

Wednesday, August 02, 2017

TENGs - turn your clothing into a power source

Is the battery life of your mobile holding you back? Do not fear. Researchers at the University of Surrey in the UK are developing technology that will turn your wardrobe into a battery pack. >>

Wednesday, August 02, 2017

AI-powered detection and removal dramatically improves YouTube's fight against extreme content

AI-powered detection and removal tools have proved to be significantly more effective at purging extremist video from their platform, announced YouTube this week, as it strives to clean up the platform and welcome back brands and advertisers that have recently departed. >>

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