BizReport : Trends & Ideas

Trends & Ideas

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 | next >

Friday, April 11, 2008

Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform. >>

Thursday, April 10, 2008

ChaCha enables voice-based mobile search

Forget about trying to compete in the super competitive search engine wars. One so-called "alternative" search engine is refocusing their efforts on the mobile web in an effort to gain a surer foothold in the market. Part of the change has been to enable voice-based mobile search. The voice-based model allows consumers to ask questions as if they were speaking to a friend. The questions are answers a few minutes later via text message. >>

Thursday, April 10, 2008

PicLens: Publishers can engage more with photos

Publishers looking for a better way to engage readers might take another look at the pictures included with their blog posts, news stories and RSS feeds. Rather than using small, captioned shots a new interface from CoolIris called PicLens allows pictures to be used full-screen. >>

Wednesday, April 09, 2008

'Graying and affluent' market on the rise

The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit. >>

Wednesday, April 09, 2008

comScore: Search pushes auto insurance quotes

Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007. >>

Tuesday, April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report. >>

Tuesday, April 08, 2008

Pollara: Influencers may not be influencing

A recent study from Canadian research group Pollara may have some social marketers rethinking their game plan. According to the study, the so-called Influencers of social media may not be as good at influencing other users as originally thought. >>

Tuesday, April 08, 2008

Kontera enters ad partnership with Microsoft, LinkedIn

Using Kontera's contextual ad technology, Microsoft will begin delivering relevant ads to IT users in the LinkedIn Answers program. When a user logs in and asks a question, Kontera's technology will analyze the content delivered and offer relevant Microsoft product links. >>

Monday, April 07, 2008

HealthPricer tightens search process

Comparison search engines are growing more popular with online shoppers every day, but in many cases consumers become frustrated with the generic listings because the product they are searching for isn't necessarily returned in the query results. HealthPricer, a healthcare products comparison search engine, has revamped their search features - and the revamp could benefit marketers as well. >>

Monday, April 07, 2008

Marchex, Cobalt Group to provide call-based ads

Call-based ads are the latest buzz topic for advertisers. By providing content while consumers are waiting "on hold", businesses are hoping to better engage them and increase sales. Local advertising company Marchex and auto marketing organization The Colbalt Group are partnering to provide both on- and offline call based ads for local auto dealerships. >>

Friday, April 04, 2008

Fewer complaints of fraud, but losses up

Fewer Americans fell victim to Internet fraud in 2007, compared to 2006, but the total dollar loss increased, according to a recently released report from the Federal Bureau of Investigation. >>

Friday, April 04, 2008

Survey: Half of US companies could go virtual

Thanks to the Internet many US businesses are considering going completely virtual in the near future. The biggest reason seems to be the incredible growth of ecommerce over the past few years. >>

Friday, April 04, 2008

MerchantCircle launches "Verified" program

Local search has been a booming category for online marketers for several months but many consumers still have questions about just who is behind those online businesses they click to from a search engine. A new platform from MerchantCircle could help consumers feel more at home with local businesses because it verifies the businesses found through a search query. >>

Thursday, April 03, 2008

Amazon launches buy-by-text option

Amazon has taken its consumer’s buying capabilities a step further with the introduction of a buy-by-text service. >>

Thursday, April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 | next >