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BizReport : Trends & Ideas

Trends & Ideas

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Monday, July 17, 2017

Why retailers must engage digitally

It's no secret that digital continues to grow its importance to retail, especially with Amazon's annual Prime Day just past. But, how can retailers engage digitally while still offering personalized experiences? >>

Monday, July 17, 2017

Top 4 tips to create stronger video content

Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. >>

Monday, July 17, 2017

MediaRadar: Programmatic purchases down, native up

Brand safety concerns have led to a significant drop in the purchase of programmatic ads, according to a new report from MediaRadar. >>

Friday, July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. >>

Friday, July 14, 2017

Expert: Why brands need CMP fluency

CMP - Creative Management Platform - is a buzzword that has been floating around for a few months now, but many brands still don't know what it is about CMP that they need to understand. We asked Thunder's Victor Wong to explain. >>

Friday, July 14, 2017

Expert IDs trends to watch in mobile video

Mobile video continues to be a robust space for advertisers. Here are some trends to watch in the space. >>

Thursday, July 13, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

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Thursday, July 13, 2017

43% of Millennials have made a purchase via voice-controlled device

Almost one in five consumers have made a purchase using a voice-controlled device in the past year, according to new research from Walker Sands, and that number rises significantly among Millennials. >>

Thursday, July 13, 2017

Prime Day Roundup: Conversions down, traffic up

While hard data is still coming in surrounding Amazon's Prime Day 2017, some early indicators show surprising results - namely that though traffic increased YoY, conversions decreased. >>

Thursday, July 13, 2017

Report: Mass merchants ahead of department stores for back to school

Look for fewer back to school shopping families to hit department stores - at least, put them lower on the list. That, according to new Deloitte data, which indicates that mass merchants now top the list for back to school shopping destinations, along with off-price retailers. >>

Wednesday, July 12, 2017

Juniper Research: In-flight wifi to be the norm by 2022

In five years time more than half of the world's commercial airline fleets will be equipped with in-flight wifi, according to new research from Juniper. >>

Wednesday, July 12, 2017

Survey: Parents spending less on back to school this year

While some US schools released students for summer break less than a month ago, many families are already planning their back to school shopping. And, according to new data from Ebates, they're planning to spend less. >>

Wednesday, July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? >>

Tuesday, July 11, 2017

Study: Localization stymies CMOs

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66% of marketers are scoring 'below satisfactory' in their ability to adapt content across not only channels but the different markets which they serve. >>

Tuesday, July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. >>

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