BizReport : Trends & Ideas

Trends & Ideas

Wednesday, May 01, 2013

Fiksu: App downloads steady through March

App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs associated with engaging and converting app buyers remained fairly steady for the reporting period. >>

Wednesday, May 01, 2013

Study: One-quarter of teens are mobile

Don't look for American teens to be logging on to the Internet from a desktop or laptop computer - at least not only a traditional computer. According to new data out from the Pew Internet and American Life Project about one-quarter of teens are now mobile - meaning they access the web primarily from mobile devices. >>

Tuesday, April 30, 2013

Stackdriver launches cloud monitoring app

One recent report indicates that upwards of half of public cloud users are dissatisfied with the monitoring tools associated with their cloud infrastructure. A new release, out in public beta today, offers a new solution to the monitoring problem. >>

Tuesday, April 30, 2013

Survey: Sales staff dropping the ball on message delivery

There is an ever-widening gap between what brands intent to tell their client and lead base and what is actually being forwarded to those consumers. According to new data out from Corporate Visions, up to 80% of businesses believe there is a 'gap' between what sales people should tell clients and the message actually being relayed to those customers. >>

Tuesday, April 30, 2013

Game developers play pirates at their own game

When brothers Patrick and Daniel Klug, co-founders of Greenheart Games, launched their latest offering - Game Dev Tycoon - they had a surprise, and a lesson, in store for those who avoid paying to play by using a cracked version. >>

Tuesday, April 30, 2013

Survey: Employees want video collaboration tools

New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only about 12% have actually uploaded video via their business's portal. >>

Tuesday, April 30, 2013

Major UK newspaper incorrectly reports Facebook data... again

A recent article in The Guardian would have you think that Facebook is losing users hand over fist and that, of those that are still logging on, the time they are spending on the social network is dropping. However, the source of the data used by the newspaper is disputing such a scenario. >>

Monday, April 29, 2013

Igloo upgrades business intranet

New from Igloo: upgrades to their software as a service platform which should enhance responsiveness in the mobile space. Igloo's platform is a cloud intranet provider, giving businesses and employees a safe intranet space for the sharing of branded information. >>

Monday, April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's the breakdown: >>

Friday, April 26, 2013

Chat interface upgraded for more seamless integration

With more shoppers looking for product details or retailer assistance online, some businesses are struggling to stay on top of customer service inquiries. Responding in a timely manner to questions or problems has never been more important, which is where an upgrade in the live chat interface from Comm100 comes in. >>

Friday, April 26, 2013

Guys: What women really want on Mother's Day

Forget the roses and jewelry this Mother's Day, guys. According to new data out from Ebates, women are looking for something different this year - and that something different may be a boon for local and online businesses. >>

Thursday, April 25, 2013

Study: M:Bots could waste $1b in ad money

The mobile space is ripe with consumers engaging with businesses on a local and national level. But new data out from Solve Media indicates the mobile space is also ripe with bots, which may waste $1 billion in ad dollars this year. >>

Thursday, April 25, 2013

ePrize launches native app SDK

App stores are increasingly crowded and add to that the fact many apps require users to click out and onto another channel and you can see how clunky apps can be. A new offering from ePrize may simplify the mobile space for some brands. New this week, the ePrize Mobile SDK, set up to drive app engagement for brands across channels. >>

Thursday, April 25, 2013

Top tips for managing local ad campaigns

The online local ad spend is expected to skyrocket over the next few years as more consumers move to mobile, which offers additional targeting options for advertisers. How can brands stay abreast of new ways to target and advertise without breaking the bank? >>

Wednesday, April 24, 2013

eXelate: 3rd party online data most important for brand campaigns

What kind of data to more advertisers and agencies believe is most important for their campaigns? For branding and direct response, the answer is 3rd party online. According to new data out from eXelate found that the want of 3rd party online data was more important to marketers than both social and 1st party custom data options. >>