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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. >>

Tuesday, May 30, 2017

Study: Consumers spending more on media content, streaming

On the global stage, consumers are now spending nearly $2 trillion on media content and technology; that is an 8% increase from 2015 to 2016, according to new data out from PQ Media, whose experts believe 2017 will show at least another 7% increase in spending. >>

Tuesday, May 30, 2017

Top 3 tips to a better email strategy

There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won't matter. Here are three tips to create a better emails strategy. >>

Monday, May 29, 2017

52% would pay up if computer taken hostage by ransomware

In the wake of the WannaCry outbreak, Carbon Black have released the findings of a large U.S. survey that reveals consumers' response to ransomware. >>

Monday, May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club members have never redeemed their points. >>

Monday, May 29, 2017

Expert: Challenges for female leaders in business

While the new millennium has opened many executive doors to women, there is still a lack of parity in boardrooms and executive suites. One expert explains why. >>

Monday, May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. >>

Friday, May 26, 2017

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses and merchants. >>

Friday, May 26, 2017

How to build on the microservices trend

According to one expert, a combination of PaaS and microservices can help brands reach scability, while remaining agile in the always-changing digital space. Here's how: >>

Friday, May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed have significant traction and traffic have less than 5% fraud. Here are TUNE's top 3 tips to find an ad network that won't defraud your business. >>

Thursday, May 25, 2017

Apple Pay enables UK retailers to allow higher-value payments

Amid conflicting reports about Apple Pay's success or stagnation in the UK and Europe, the company announce that most retailers in the UK have lifted the low-value spend limit. >>

Thursday, May 25, 2017

Brexit effect begins to show

New figures published by the UK's Office of National Statistics (ONS) show that the effects of Brexit on the economy are starting to show themselves. >>

Thursday, May 25, 2017

Study: Memorial Day shoppers to buy in-store

While only about one-quarter of consumers say they'll be shopping Memorial Day sales this year, of those who are shopping, most (76%) say they'll be shopping in stores rather than online. That's the word from new ChargeItSpot data, which indicates 36% of shoppers will be hitting the deal aisles this weekend. >>

Thursday, May 25, 2017

Expert: How to succeed with PaaS

Platform-as-a-Service, an infrastructure allowing clients to build and manage applications from the cloud, is seeing fast adoption. Here's what business leaders need to know: >>

Thursday, May 25, 2017

Expert: The channels more customers want for communication

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with brands. >>

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