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BizReport : Trends & Ideas

Trends & Ideas

 

Thursday, September 07, 2006

Techies and Gearheads: Great Target for Click-to-Call Advertisers

With Google and eBay entering into a multi-year pay-per-call partnership, everyone is talking about how to best reap the benefits of the system. >>

Wednesday, September 06, 2006

U.S., Europe: Test Subjects for Google

Google is testing mobile ads again, this time in the U.S. and Europe, according to a spokesman. The company began testing mobile ads in Japan earlier this year. Now they are testing the same in the U.S., U.K. and Germany. >>

Wednesday, September 06, 2006

Do Urgency Offers Really Work?

Creating a buzz around a new product is a sure way to garner a few sales, but once the buzz dies down can you renew that interest? >>