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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, October 04, 2006

New Software Makes Multi-tasking Simple

AOL’s launch today of new software OpenRide is a new way for online users to surf, search and spend – all at the same time. The free beta version is optimized for broadband use. >>

Wednesday, October 04, 2006

vFlyer Changes Face of Classifieds

Marketers don’t have to struggle creating separate online classifieds for the different classified listing services any longer. A small San Francisco startup says they can make online classified advertising easier for sellers. vFlyer allows marketers to create online classifieds and post them on dozens of online boards in a matter of clicks. >>

Tuesday, October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. >>

Monday, October 02, 2006

P&G Wants Food Professionals to Take the Lead for Upcoming Campaign

Procter & Gamble is inviting food professionals to create advertisements on the subject of back-of-the-house-cleaning and state of sanitation in their industry. The winner will be included in the company’s next advertisement and receive USD 1,000. >>

Monday, October 02, 2006

Direct Marketing Trend: Self-Destructing Email?

Lawyers use self-destructing email technology to protect the privacy of their clients, but could the same technology be used by online marketers to improve client relations? >>

Monday, October 02, 2006

Are Boomers Next Cash Cow?

Monster.com’s founder has launched a new web portal, geared strictly to baby boomers, and investors are taking notice. The largest constituency on the web, so far elders have been an untapped market, and it appears, one that is ripe for advertisers. >>

Thursday, September 28, 2006

Executives Discover MySpace as a Recruitment Tool

ITbusinessedge reports that several large companies, including Deloitte are running successful recruitment campaigns on MySpace.com. >>

Thursday, September 28, 2006

Build Brand With Targeted Blogging

Many online e-tailers and content providers are utilizing RSS feeds and blogs in addition to traditional email marketing to drive consumers to their websites, increasing revenue by increasing traffic. Now big brands are beginning to advertise on blogs, which could be another boost to your business. Here are tips on how to capitalize on the trend. >>

Thursday, September 28, 2006

Research Finds Companies Can Tell Surfers Apart

After the uproar over AOL releasing three months worth of search data, a research paper indicates that online content providers and e-tailers can indeed identify surfers from their browsing history. However, depending on the use of the information, identification could actually help users. >>

Wednesday, September 27, 2006

RBC Records Takes Viral Marketing To Prison

RBC Records is using a very creative viral marketing technique to promote an Arizona based group's label; it's sending promotional material of a band made up of ex cons to several dozen of the band's friends in prison every two weeks, hoping the group's popularity catches on. >>

Wednesday, September 27, 2006

Online ABC Shows Draw Advertisers

Thirty-five advertisers, some of the biggest in business, have signed on to advertise when ABC begins broadband streaming of prime time shows next month. >>

Tuesday, September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

Tuesday, September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

Monday, September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board. >>

Friday, September 22, 2006

Is Rich Media Good For You?

A recently published Kagan Research report forecasts rich media will be the fastest growing area of internet advertising from 2006-2015, with the category having topped $1 billion in 2005. >>

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