BizReport : Trends & Ideas

Trends & Ideas

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Thursday, March 08, 2007

Automakers use live chat to engage consumers

Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face. >>

Thursday, March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers. >>

Thursday, March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows. >>

Wednesday, March 07, 2007

Report: Online directory revenue growth steady

Slow and steady could win the advertising race for online directory websites. According to a new report from the Kelsey group, online directory advertising is expected to show about 5% growth over the next five years. >>

Wednesday, March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>

Tuesday, March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages. >>

Tuesday, March 06, 2007

Report: 66% online games bought by women

Forget the picture of a teenage boy sitting in a dark room playing video games. According to a report from Telephia, women are increasingly playing and purchasing online games. >>

Tuesday, March 06, 2007

Newspapers sell more local online video ads

A new report predicts 43% growth for local online video advertising in 2007, but the medium making the most isn't television. According to the report, newspapers are actually selling more online video ad revenue than broadcasters are. >>

Tuesday, March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight. >>

Tuesday, March 06, 2007

Vibrant Media offers in-text advertising on long term basis

DaimlerChrysler has become among the first to secure keywords on Vibrant Media’s contextual advertising service, covering over 1,600 online publications, by buying out keywords for the year ahead. >>

Monday, March 05, 2007

Can online video be brand safe?

A new online video advertising platform says yes, online video can be brand safe. And they are betting that many brands will hop onboard their new platform - the YuMe Networks platform launched today. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Friday, March 02, 2007

SeeSaw offers digital billboard management tool

Marketers interested in using digital billboards - those signs outside of malls, on taxis, in major metropolitan areas or near the entrances of big-box stores - may get some help in managing their campaigns from a new provider. SeeSaw Networks is launching an advertising tool that will allow the purchase of ads and management of digital campaigns from one location. >>

Friday, March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

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