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BizReport : Trends & Ideas

Trends & Ideas

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Sunday, November 19, 2006

Launch of Website Devoted to TV Ads

The site, to be called adTV, will be devoted to old and new TV commercials, dished up to visitors as entertainment. It is due to be launched on January 15, 2006. >>

Friday, November 17, 2006

WebSideStory: Give Popularity A Try

Think you left peer pressure behind in high school? Think again. A new content publishing platform from WebSideStory is bringing popularity back by allowing the inclusion or exclusion of content based on visitor behavior. >>

Friday, November 17, 2006

Search: Big Three Using Same Tool

Webmasters get ready, the three largest search engines are joining together to – hopefully – make search indexing simpler. The Big Three – Google, Yahoo and Microsoft – are joining together to provide a standard search protocol for marketers, publishers and website owners. The collaboration will allow websites to be easily indexed by search engines. >>

Thursday, November 16, 2006

Study: Follow Product Placement With Ad

Want a better return on your product placement buck? According to a new study, more television viewers will remember your placement if it’s followed by an ad in the next commercial break. >>

Thursday, November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Wednesday, November 15, 2006

Dell Island Launched in Second Life

This Tuesday Dell hosted an invitation-only launch of their presence in Second Life – Dell Island. >>

Wednesday, November 15, 2006

Travel Spending Going Online

Moving part of the advertising budget to online travel sites could help boost revenue in the future. That according to a new study from Jupiter Research that indicates online travel spending will rocket in the next few years. >>

Wednesday, November 15, 2006

Reuters Partnering With Pluck

In a first-of-its-kind move, news syndication company Reuters will begin syndicating blogs. The partnership will join the news service with social media firm Pluck; along with the partnership, Reuters reportedly will invest in the firm. >>

Tuesday, November 14, 2006

Mobiles to Influence Local Search?

According to a panel of marketing executives, the number of Internet able mobile phones will lead to a boom in local search marketing sooner rather than later. At MediaPost’s Search Insider Summit Monday, the execs indicated that more people will begin using mobiles to perform searches for the nearest big-box store. >>

Tuesday, November 14, 2006

Search Marketers to Follow Google Offline?

The line between traditional and online advertising is beginning to blur. With Google’s announcement last week that they would begin advertising in newspapers and radio, other search marketers could be keying in to a new trend. >>

Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Friday, November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. >>

Thursday, November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. >>

Wednesday, November 08, 2006

Yahoo! Tests Graphic Mobile Ads

Eager to build more online revenue, Yahoo! is set to begin delivering graphic advertising to mobile phones. It’s part of a test program to see how well the ads translate from the Internet to mobile space. >>

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