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BizReport : Trends & Ideas

Trends & Ideas

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Monday, October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>

Friday, October 06, 2006

Teens, Tweens: More Than Surfers

A new study shows teens and tweens are doing more than surfing the web. For many between the ages of 8 and 18, the Internet is a place to spend money. >>

Thursday, October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. >>

Thursday, October 05, 2006

Yahoo! Launches Mobile Search Listings

Yahoo! is testing paid-search ads for mobile customers in the United States and United Kingdom. The testing is in the beta phase so far. The company already has a niche in the mobile market with mobile sponsored searches. >>

Thursday, October 05, 2006

Sales Lead Databases Are A Hit With Publishing Marketers

Online marketers of publishing ventures are making huge strides in capitalizing on information derived from readers signing up for publications. What's known as 'sales lead generation' thrives on way more measurable marketing data than traditional publishing marketing ever has benefited from. >>

Wednesday, October 04, 2006

New Software Makes Multi-tasking Simple

AOL’s launch today of new software OpenRide is a new way for online users to surf, search and spend – all at the same time. The free beta version is optimized for broadband use. >>

Wednesday, October 04, 2006

vFlyer Changes Face of Classifieds

Marketers don’t have to struggle creating separate online classifieds for the different classified listing services any longer. A small San Francisco startup says they can make online classified advertising easier for sellers. vFlyer allows marketers to create online classifieds and post them on dozens of online boards in a matter of clicks. >>

Tuesday, October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. >>

Monday, October 02, 2006

P&G Wants Food Professionals to Take the Lead for Upcoming Campaign

Procter & Gamble is inviting food professionals to create advertisements on the subject of back-of-the-house-cleaning and state of sanitation in their industry. The winner will be included in the company’s next advertisement and receive USD 1,000. >>

Monday, October 02, 2006

Direct Marketing Trend: Self-Destructing Email?

Lawyers use self-destructing email technology to protect the privacy of their clients, but could the same technology be used by online marketers to improve client relations? >>

Monday, October 02, 2006

Are Boomers Next Cash Cow?

Monster.com’s founder has launched a new web portal, geared strictly to baby boomers, and investors are taking notice. The largest constituency on the web, so far elders have been an untapped market, and it appears, one that is ripe for advertisers. >>

Thursday, September 28, 2006

Executives Discover MySpace as a Recruitment Tool

ITbusinessedge reports that several large companies, including Deloitte are running successful recruitment campaigns on MySpace.com. >>

Thursday, September 28, 2006

Build Brand With Targeted Blogging

Many online e-tailers and content providers are utilizing RSS feeds and blogs in addition to traditional email marketing to drive consumers to their websites, increasing revenue by increasing traffic. Now big brands are beginning to advertise on blogs, which could be another boost to your business. Here are tips on how to capitalize on the trend. >>

Thursday, September 28, 2006

Research Finds Companies Can Tell Surfers Apart

After the uproar over AOL releasing three months worth of search data, a research paper indicates that online content providers and e-tailers can indeed identify surfers from their browsing history. However, depending on the use of the information, identification could actually help users. >>

Wednesday, September 27, 2006

RBC Records Takes Viral Marketing To Prison

RBC Records is using a very creative viral marketing technique to promote an Arizona based group's label; it's sending promotional material of a band made up of ex cons to several dozen of the band's friends in prison every two weeks, hoping the group's popularity catches on. >>

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