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BizReport : Trends & Ideas

Trends & Ideas

 

Thursday, September 14, 2006

Choose Wisely: Celebrity Endorsement Downside

Remember in the movie Indiana Jones: The Last Crusade? In the last scene a grizzled old knight tells Indy to, “Choose wisely”. >>

Thursday, September 14, 2006

Land Customers From First Impression

You never get a second chance to make a first impression – especially on the Internet. Your website landing page and subsequent product pages could determine who sticks around long enough to buy your products or services, so make them worth the effort. >>

Tuesday, September 12, 2006

Can Transparent Marketing Improve The Bottom Line?

Did you know that the average consumers sees 577 new marketing messages each week? Between email, snail mail, banner ads and commercials consumers are bombarded every day with new messages. The more startling fact is that they don’t believe them. >>

Tuesday, September 12, 2006

Do the Math, Watch Sales Increase

If you thought math went out the window once you received your degree, think again. Wharton Professor Christophe Van den Bulte and doctoral student Yogesh V. Joshi say they have come up with a mathematical formula to help you determine how products will perform in the marketplace. From the music and movie industries to pharmaceuticals and high technology fields, this new formula could help get that new product selling fast. >>

Tuesday, September 12, 2006

Apple To Launch Film Download Site

Apple Computer, Inc is expected to announce this week the launch of a service for downloading films via the internet. >>

Tuesday, September 12, 2006

Is Global Advertising Moving East?

Recent press release of online advertising spending is pointing to considerable growth potential in marketing for China. >>

Monday, September 11, 2006

Is There A Future For Online PR?

Although technology is moving towards Web3.0, few marketers really understand the potential of a digital marketing tool called Web2.0. >>

Monday, September 11, 2006

An Easier Way to Start Business on the Web

The creators of Helpful Internet Marketing say they designed the website to provide easy access to business on the Web for aspiring entrepreneurs. >>

Thursday, September 07, 2006

Techies and Gearheads: Great Target for Click-to-Call Advertisers

With Google and eBay entering into a multi-year pay-per-call partnership, everyone is talking about how to best reap the benefits of the system. >>

Wednesday, September 06, 2006

U.S., Europe: Test Subjects for Google

Google is testing mobile ads again, this time in the U.S. and Europe, according to a spokesman. The company began testing mobile ads in Japan earlier this year. Now they are testing the same in the U.S., U.K. and Germany. >>

Wednesday, September 06, 2006

Do Urgency Offers Really Work?

Creating a buzz around a new product is a sure way to garner a few sales, but once the buzz dies down can you renew that interest? >>