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BizReport : Trends & Ideas

Trends & Ideas

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Monday, September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board. >>

Friday, September 22, 2006

Is Rich Media Good For You?

A recently published Kagan Research report forecasts rich media will be the fastest growing area of internet advertising from 2006-2015, with the category having topped $1 billion in 2005. >>

Friday, September 22, 2006

AOL Vying To Outwit Rivals By Offering Enhanced Search and Listing Facilities To Online Video Sharers

America Online has joined the race for a slice of the highly trafficked video sharing action on the web, by saying it’s offering greater compatibility than its rivals in terms of search features. The company has opened its search engine up to third party developers and video content owners, launching the AOL Video Search developer program. >>

Thursday, September 21, 2006

TV Network Taps Online Marketplace

The Scripps Network is opening a new kind of mall, and it could pave the way for small e-tailers to create their own niche market. >>

Thursday, September 21, 2006

Do Marketers Know What eSampling Is?

Within the pharmaceutical industry, online sampling is a proven way to supplement traditional sample distribution. But certainly most marketers still have important questions about the technique. >>

Thursday, September 21, 2006

Hugely Successful French Marketing Story Is Set To Hit US Markets Soon

Nabaztag, a lively toy rabbit that is outrageously popular in Europe, is set to be officially launched on the US market in the next months. The success of the nifty gadget is largely the result of social networks. >>

Wednesday, September 20, 2006

New Study Shows Growth in Hispanic Markets

A new study from the Association of Hispanic Advertising Agencies (AHAA) raises some questions about how advertisers are, and are not, paying attention to the fast-rising Hispanic clientele in the United States. >>

Wednesday, September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week. >>

Tuesday, September 19, 2006

Direct Navigation: Your Online Business Boom?

One of the newest trends in online business – buying domain names and then selling them for a profit – has actually been around for years. But new interest in the market is boosting revenue for investors, potentially reaching $2.5 billion in 2006. >>

Tuesday, September 19, 2006

Do Mobile Ads Pay Off?

Mobile phones may be the last frontier for advertisers, but the frontier is quickly dwindling away. The talk at the 2006 CTIA Wireless IT & Entertainment show in Los Angeles indicated that mobile ads could bring in $11 billion in revenue in five years. >>

Monday, September 18, 2006

Put Your Brand in a Book

A Procter & Gamble deal is raising some eyebrows in the advertising community. >>

Monday, September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns. >>

Friday, September 15, 2006

Old Domains = New Business?

Big online names like AOL and IAC are snatching up smaller online media outlets, sites like College Humor and Urban Baby. These websites have an already built in popular niche audience, making it easier to build up a brand. >>

Friday, September 15, 2006

Make RSS Work For You

As surfers become more tech-savvy, more and more RSS feeds are popping up, helping them browse the web even more easily – and find those great deals on Manolo pumps even faster. >>

Friday, September 15, 2006

Microsoft’s Zune Unveiled

Microsoft released today details of the first products under its Zune brand. Basically, Zune centers about connection: to personal library, to friends, to community and other devices. >>

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