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Wednesday, December 06, 2006
My-Wireless-Space?
NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers. >>
Tuesday, December 05, 2006
Online Ad Spend Surging As Traditional Growth Slows
A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>
Tuesday, December 05, 2006
Hispanic Market Continues Growth
For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>
Monday, December 04, 2006
IAC Launches Ask City
Want local business information, events, maps and movies? IAC wants to provide it through the launch of a new property: Ask City. The new Ask City will draw heavily from other IAC properties like Ticketmaster and CitySearch. >>
Monday, December 04, 2006
Difference In How “User Generated Ads” Are Seen
Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>
Monday, December 04, 2006
College Kids Choose Facebook
Want to know what the youth market wants? Here’s a secret: for the first time ever, both college-aged (17-25 years of age) men and women chose social networking site Facebook as their favorite website. >>
Friday, December 01, 2006
First Virtual Millionaire Is For Real
Meet the world’s first virtual millionaire, Anshe Chung. Who now has more than a million cold, hard dollars in her real world bank account, earned primarily in the virtual world she created through Second Life. >>
Friday, December 01, 2006
Mobile Ad Budgets Increase
Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing. >>
Thursday, November 30, 2006
Google: No More “Answers”
Google won’t accept any more questions for it’s “Answers” site. The company has announced that Google Answers will shut down after four years. >>
Thursday, November 30, 2006
Yahoo Building A Universe?
Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. >>
Thursday, November 30, 2006
Yahoo! Goes Walkabout
Several models in Nokia’s new mobile phone range will enable users to access more Yahoo! services. >>
Wednesday, November 29, 2006
Does Google Have A Secret?
If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display Advertising Network has been in beta testing since October 1. >>
Wednesday, November 29, 2006
Mobile Users Like ESPN, Weather
Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and Telephia’s new “Mobile Web Metrix” which compares mobile and personal computer usage. >>
Tuesday, November 28, 2006
Merck Moving More Ads Online
Drug company Merck has a new plan for advertising – they will shift ads for new drugs from broadcast television onto online communities and cable networks. This in an effort to better market pharmaceuticals to new customers. >>
Tuesday, November 28, 2006
Car Dealers To Increase ’07 Ad Spend
A new survey from online car dealer Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. >>
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