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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, November 28, 2006

Monster To Advertise In Newspapers

Perhaps following the lead of Google and Yahoo, Monster.com will begin placing classified job listings with newspapers around the United States. The employment company now has deals with around 40 newspapers, including the Orange County Register (California) and the Honolulu Star-Bulletin, to provide power job listings. >>

Monday, November 27, 2006

MMA: Restrict Ads to Kids

This morning, revised mobile industry advertising guidelines were released from the Mobile Marketing Association. Among the changes are new rules on marketing to children. >>

Monday, November 27, 2006

Study: Search Impacts Offline Purchasing

A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher. >>

Monday, November 27, 2006

Gamers Flocking to Fantasy Sites

Despite the United States Congress changes to online gambling, gamers are flocking to fantasy sports websites. According to the latest rankings, more than 15 million consumers and businesses are taking part in fantasy sports – football, baseball, basketball – gaming sites. Free sites seem to be gaining popularity faster than pay sites. >>

Monday, November 27, 2006

Break.com Gives Contributors a Pay Rise

As user-generated content (UGC) sites increase in popularity, some websites are paying good money for content. >>

Friday, November 24, 2006

Flickr Opens To Guests

Just in time for the holidays, Flickr is open to guests. "The Flickr community wants you" could be the new message. Yahoo’s photo-sharing network is hoping that features – like the new Guest Pass – will encourage new users to give them a try. They hope mobile users and camera buyers will also take advantage of the new features. >>

Friday, November 24, 2006

Podcast Audience Increases

More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must? >>

Friday, November 24, 2006

Study: Online Video Influences Purchases

A new study from KnowledgeStorm and Universal McCann puts a new light on online video. According to the joint report, many IT professionals are relying on online video to make IT purchasing decisions. >>

Wednesday, November 22, 2006

Life Impacts Online Behaviors

Think all you have to do to increase conversions is to have a behaviorally targeted online campaign? Think again. According to new research from BIGresearch, marketers also need to know what is happening with consumers. >>

Wednesday, November 22, 2006

Ford Driving to Digital

In their ongoing efforts to turn business around, Ford will outlay more money than ever on advertising in 2007. In addition to increasing the advertising budget, the automaker will also change where and how they advertise, according to insiders. >>

Wednesday, November 22, 2006

What Price an Email Address?

A new email forwarding service will enable users to charge a fee for access to their inboxes. >>

Wednesday, November 22, 2006

The Masses Get Email on the Go

This Thanksgiving, European startup Berggi will launch an email and IM service in US and Spain for those with even the most basic of mobile phones. >>

Tuesday, November 21, 2006

Study: Small Business Online Spending to Grow

A new study out shows that small businesses – more than 75% of small businesses in the United States – will continue to move their advertising and buying power online. >>

Monday, November 20, 2006

Online Video Ads Gain Popularity

With more than $410 million expected to be spent this year on online video advertising, experts in the industry are predicting that video spending will soon be on par with other forms of Internet advertising. >>

Monday, November 20, 2006

Tripmates Deals with TAN

Just in time for the North America’s rush to warmer climates, an advertising network and a travel social network have joined together. The Travel Ad Network (TAN) and Tripmates have struck a deal to connect social travel networkers with targeted travel ads. According to the deal, TAN will be the exclusive sales representative for all of Tripmates advertising inventory. >>

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