BizReport : Trends & Ideas

Trends & Ideas

Monday, December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer. >>

Monday, December 18, 2006

“Conversations” Put RSS Feeds in Ads

A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the advertisers sponsoring the ad. >>

Friday, December 15, 2006

Study: Shoppers Log On At Work

According to new research figures, the vast majority of online shoppers continue to log on to shop from work. The highest volume shopping days are Monday and Tuesday; the highest volume shopping hour is 1pm Pacific, 4pm Eastern. >>

Thursday, December 14, 2006

Study: More Interacting Via Blogs, Video

A new study indicates making phone calls online, visiting blogs and watching online video have made the largest gains with online users in the past year. Still, the most used applications are more traditional. Email, news services and online shops top the list of most-used platforms. >>

Thursday, December 14, 2006

Survey: Productivity Linked With Technology

The general public may not be jumping the fence to mobile Internet access, but there is a population base that is quite comfortable in a mobile, online world. That population is the group mobile marketers need to access for the best results. >>

Thursday, December 14, 2006

Free Service Allows Calls From Social Networks

Jaxtr, a start up Click-To-Call company, could change the way social networks work thanks in part to Ma Bell. Their new CTC platform allows social networkers to call one another with a click of the mouse – and without revealing their personal numbers. >>

Wednesday, December 13, 2006

Online Video Audience Not Engaged

Movie downloads remain the least-watched genre of online video. Instead of long programming, 70% of online video users are watching short clips of sports and news. >>

Wednesday, December 13, 2006

Phishers Go Outside Financial Box

According to new research, phishing scams are switching teams. Rather than focusing on financial information, the hoaxes are baiting consumers with brands like Coke and McDonalds. >>

Tuesday, December 12, 2006

Ingenio Set To Expand Pay-Per-Call Network

Pay-Per-Call service Ingenio is set to expand it’s Pay-Per-Call network to include a partnership with mobile search provider JumpTap. The partnership is the latest move in Ingenio’s effort to expand it’s presence in the mobile search world. >>

Tuesday, December 12, 2006

Efficiency – Not Brand – Brings Online Customers

Want a sure-fire way to turn off online customers? Develop a site that is filled with big brand names but doesn’t deliver fast, efficient service. That’s the word from a new report. >>

Tuesday, December 12, 2006

SI "Takkles" Social Network

High school athletes have a new forum to display their rankings, clips and profiles. Sports Illustrated has teamed with social start up Takkle.com to provide a social sports network. >>

Thursday, December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>

Thursday, December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users than ads placed on the most popular sites. >>

Wednesday, December 06, 2006

Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>

Wednesday, December 06, 2006

Remixing Right Media

Right Media is separating its auction type ad exchange program from its ad network in an effort to better service its customer base. The newly named Remix Media includes “data-enabled targeting and customized solutions” for the client base. >>