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BizReport : Trends & Ideas

Trends & Ideas

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Friday, October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>

Friday, October 27, 2006

Online Revenue Up, Online Readers Down

New reports from Merrill Lynch show online revenue for newspapers is up for the third quarter, but the news isn’t all good. Online readership is actually down, causing concern from some sectors. >>

Thursday, October 26, 2006

Sharing Facebook?

Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web. >>

Wednesday, October 25, 2006

Today’s Mom Going Online

Only 20% of moms say advertisers do a good job of reaching them. Instead, they turn to other moms for the bulk of their brand buying decisions and other information. But, the demographic has a huge potential to grow, especially for online advertisers. >>

Tuesday, October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails? >>

Tuesday, October 24, 2006

IBM Launches Live Banners

IBM has launched a new display ad prototype that allows video chats with IBM sales reps. For IBM this makes selling advertising placements much easier because their sales reps can speak to potential clients. But, what does this mean for marketers? >>

Monday, October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>

Monday, October 23, 2006

Blogs: Next PR Opportunity?

It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth. >>

Monday, October 23, 2006

Filtering: Best Anti-Phishing Option

The National Consumers League has updated their anti-phishing education site with a set of best practices for ISPs to use in combating the messages. Some of those practices can also be put into use by online marketers to build trust with customers. >>

Friday, October 20, 2006

Ad Management Tool Debuts From DoubleClick

Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms. >>

Thursday, October 19, 2006

Develop “Lifecycle” For Email Campaigns

A new study out from email services provider Silverpop indicates marketers should develop a lifecycle to deliver the right message at the right time for the consumer. >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Tuesday, October 17, 2006

Calculate Spam Risk

Non-responders can kill an email ad campaign. But is it the non-responders who are killing click through ad revenue or is it your copy? A test could tell the difference. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

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