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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>

Tuesday, January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>

Tuesday, January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>

Monday, January 08, 2007

In-Game Ad Network Set To Launch

Starting this month IGA Worldwide, an in-game advertising vendor, will begin delivering ads to six online Acclaim games. >>



Monday, January 08, 2007

“One Click” Mobile Search Offering

No more shortcodes or text message only results for mobile search firm 4Info.net. Beginning today, the company has upgraded their mobile search platform to allow for one-click online searches. >>

Monday, January 08, 2007

Study: Most Teen Girls Are On Social Network Sites

Teens are rushing to social networking sites, according to a new study. Especially teenage girls. >>

Monday, January 08, 2007

IBM Optimistic About Virtual Worlds

After a 10 year absence, IBM makes a comeback in Las Vegas show. >>

Friday, January 05, 2007

Targeting Ads To Drivers

Can you really target potential buyers while they are still inside their cars? A new system says yes, and they are proving it by targeted ads according to the radio station playing in cars as they pass by. >>

Thursday, January 04, 2007

Local Search Drives Forward

Dash Navigation and search giant Yahoo have formed an alliance that will provide local search capabilities to people in their cars. Yahoo Local Search can be accessed through the Dash wireless automotive navigation system. >>

Thursday, January 04, 2007

Online Music Fans Shelling Out for Sounds

Not only are music downloads on the up, but a recent survey has found that music fans are spending more online than they did offline. >>

Wednesday, January 03, 2007

SoundScan: Downloaded Music Up 67%

According to a new report from Nielsen SoundScan, in the first 49 weeks of 2006, more than 525 million songs were downloaded. 2006 was a record-breaking year for digital downloaded music, but can the trend continue into 2007? >>

Wednesday, January 03, 2007

AT&T To Launch Ad-Based Revenue Model

Not wanting to be left behind, AT&T is planning for a new advertising-based revenue model for cellular customers. >>

Wednesday, January 03, 2007

Toyota's Hybrid Community Website Relaunched

Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website. >>

Wednesday, January 03, 2007

Microsoft Pimping Ford's Ride

Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows. >>

Tuesday, January 02, 2007

Will The New Year Herald Better Search Solutions?

There’s quite a debate raging in the search engine community concerning the future development of searching and search engines, and how to make it easier, and more accurate, for the masses. >>

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