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BizReport : Trends & Ideas

Trends & Ideas

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Thursday, January 25, 2007

Hola MySpace

MySpace.com has confirmed rumors that later this year it will be launching a Spanish-language version of its popular social networking site. >>

Thursday, January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena. >>

Tuesday, January 23, 2007

Conde Nast to Allow User Control of Ads

Will teen girls flip over the ability to choose their own advertising? That is what Conde Nast is betting on with the launch of Flip. The site is their answer to MySpace for teenage girls. The site goes live in February and will give users the ability to pick what ads are shown on their pages and in what form. >>

Tuesday, January 23, 2007

Google Running Ads on Syndicated Music Videos

Watch Britney all day and Korn all night - if you find the right website. Google is expanding its test program of the video ad system to show online syndicated music videos from Sony and BMG music groups. >>



Tuesday, January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience. >>

Tuesday, January 23, 2007

Bud.tv Stops Minors In Their Tracks

Not long after the Superbowl, Anheuser-Busch is set to launch a social networking site all of its own. >>

Monday, January 22, 2007

Google, Adscape Media in Buyout Talks

First it was search marketing, then the possibility of an outdoor digital ad network, now it looks as if Google's next foray could be into in-game advertising. >>

Monday, January 22, 2007

In-Flight Consoles to be Ad Supported

Virgin Atlantic has closed a deal that would allow texting, wireless connections and laptop AC power among other things - all from the cabin of a plane. >>

Friday, January 19, 2007

“Storm Worm” Virus Rages Across The Web

Virus programmers have been quick to capitalize on the chaos and fatalities caused by severe storms across Europe. >>

Friday, January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising in one place. >>

Friday, January 19, 2007

Google to Create Outdoor Digital Network?

Several search companies are creating new analytics programs and features to be able to compete with online giant Google in the search ad forum, but Google may have moved forward without their competitors once again, leaving other search firms in their dust. >>

Thursday, January 18, 2007

Microsoft's Targeting Features to Predict Behavior

Microsoft is nearly ready to unveil their new adCenter model, hoping the new capabilities will help gain ground in the war over keywords. On Wednesday they previewed one new feature that boasts the ability to predict behavior, keyword performance and traffic. >>

Thursday, January 18, 2007

Internet Drawing Advertisers from TV & Print

The United States is not the only country pulling away from traditional advertising to new mediums. The countries in Europe are also fast moving to the Internet as the preferred ad medium. >>

Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

Wednesday, January 17, 2007

Total Recall for Viral Video?

Perhaps not total recall, but a new study indicates viewers may have better recall for viral videos than was originally thought. Should that make online video a more substantial part of online advertising? >>

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